Pavago
Staffing and Recruiting
DigitalMediaManager
“Digital Media Manager at Pavago. Skills: Paid media campaign management, Campaign optimization, Performance analysis, Reporting. Manage paid media campaigns. Plan, launch, and optimize campaigns”
What You'll Achieve.
ROAS; CPA; CPL; Conversion performance; Budget pacing; Spend efficiency; Reporting accuracy; Reporting clarity; Successful scaling of high-performing campaigns; Consistency of optimization; Consistency of execution quality; Campaign profitability; Campaign growth outcomes
Industry & Context.
Analytical thinking; Performance analysis; Identify scaling opportunities; Identify performance bottlenecks; Identify inefficiencies; Identify optimization opportunities
Reliable high-speed internet, Professional-grade work setup
What They're Looking For.
Must Have
10+ years of hands-on digital media buying and paid advertising experience, Deep expertise with Google Ads, Deep expertise with Meta Ads, Experience across paid search, Experience across paid social, Experience across display, Experience across video, Experience across native advertising, Experience across CTV campaigns, Advanced proficiency with Google Analytics, Advanced proficiency with Google Tag Manager, Advanced proficiency with Looker Studio, Excel / Google Sheets skills for pacing, Excel / Google Sheets skills for forecasting, Excel / Google Sheets skills for reporting, Excel / Google Sheets skills for performance analysis, Excellent written and verbal communication skills, Organizational and time management abilities, Comfortable managing multiple campaigns independently in remote environments, Reliable high-speed internet and professional-grade work setup
Nice to Have
Experience scaling large multi-platform advertising campaigns, Background in performance marketing agencies, Background in growth marketing, Background in data-driven media buying environments, Experience with TikTok Ads, Experience with Snapchat Ads, Experience with CTV advertising, Experience with programmatic media buying, Understanding of attribution, Understanding of conversion tracking, Understanding of audience segmentation, Understanding of funnel optimization
What You'll Do.
Manage paid media campaigns
and optimize campaigns
Ensure campaigns align with goals
Manage multiple accounts and campaigns
Monitor campaign performance daily
Analyze campaign performance
Identify scaling opportunities
Identify performance bottlenecks
Identify inefficiencies
Identify optimization opportunities
Continuously improve ROAS
Continuously improve CPA
Continuously improve CPL
Continuously improve CTR
Continuously improve conversion performance
Build and maintain dashboards
Translate complex data into insights
Prepare performance reports
Prepare optimization summaries
Prepare pacing updates
Prepare strategic recommendations
Manage campaign budgets
Manage bid strategies
Ensure efficient spend allocation
Monitor campaign delivery
Make proactive adjustments
Scale high-performing campaigns
Stay updated on platform updates
Stay updated on algorithm changes
Stay updated on new ad formats
Stay updated on performance marketing trends
Test creative formats
Test targeting approaches
Test optimization frameworks
Improve processes for scalability
How You'll Work.
Team & Collaboration
Collaborate with marketing teams; Collaborate with creative teams; Collaborate with leadership; Collaborate with analytics stakeholders; Ensure media execution aligns with goals; Maintain workflows, communication, and documentation standards; Support alignment between media strategy, execution, analytics, reporting
Communication Scope
Excellent written communication skills; Excellent verbal communication skills
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