Chanel

Luxury Goods

DigitalMediaLead

Victoria, Australia; South Australia, Australia FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Digital Media Lead at Chanel. Skills: Digital Media Strategy, Performance Marketing, SEM, SEO. Develop digital strategy and plan architecture. Optimize paid search and performance”

What You'll Achieve.

Deliver best in market campaigns; Capture business objectives in campaign outcomes; Accountable for performance and delivery of set KPIs

Industry & Context.

Luxury Goods

What They're Looking For.

Must Have

Google Ads Certification, demonstrated experience working with SEM, SEO, Several years’ experience as a digital media professional, Management/experience in execution of digital marketing strategies and performance media to accelerate e-commerce channel

Nice to Have

experience gained with a mix of in-house and agency, Experience in luxury will be an added advantage

What You'll Do.

Develop digital strategy and plan architecture

Optimize paid search and performance

Manage and negotiate with external vendors

Oversee Media Agency digital workflow

Build digital transformation roadmap

Understand division business objectives

Campaign and / or E-Business Guidelines

Create integrated campaign digital strategies

Incorporate first party data

Lead local strategy for paid search

Deliver training and guidance

Partner with divisional Marketing / Product teams

Work with Digital Media manager on budget planning

How You'll Work.

Team & Collaboration

Work alongside cross-functional and divisional stakeholders; Partner with divisional Marketing / Product teams; Collaborate with E-Business teams

Communication Scope

Ability to technically communicate and translate for diverse audiences

Process & Methodology

Build a digital transformation roadmap of milestones and initiatives

Full Job Description

Job Description Chanel is a world leader in creating, manufacturing, and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewelry, and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide. Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths, and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired, and feel included now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organization and its people. Chanel are now recruiting an agile and transformational Digital Media Lead to be responsible for digital strategy and innovation to deliver the best in market campaigns. **ABOUT THE ROLE** The Digital Media Lead you will connect digital media, .com and e-business. You will be responsible for leveraging your knowledge to develop strategy and plan architecture. You will work alongside cross-functional and divisional stakeholders to capture business objectives in campaign outcomes across digital. You will plan strategies to optimize paid search and performance and manage, influence & negotiate with external vendors. **WHAT IMPACT YOU CAN CREATE AT CHANEL** You will oversee the Media Agency digital workflow for seamless implementation and execution. And you will be accountable for performance and delivery of set KPIs, reporting to the Corporate Media Manager. You will be a trusted source of digital media expertise across the business, with experience of; * Connected Television (Subscription e.g Netflix / Free to air) * SEM (Search Engine Ma

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