Scangroup
DigitalMediaDirector
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“Digital Media Director at Scangroup. Skills: digital media planning, performance marketing, analytics, campaign optimization, digital strategy. providing strategic and technical leadership across digital media planning, performance marketing, analytics, and campaign optimization. supporting clients and internal teams in developing effective digital strategies that drive measurable business outcomes across multiple digital platforms”
What You'll Achieve.
drive measurable business outcomes across multiple digital platforms; improve campaign effectiveness and ROI; Deliver effective digital media and performance marketing support across client portfolios; Improving campaign effectiveness through data-driven insights and optimization; Strengthening digital capabilities and best practices across teams; Supporting business growth through strategic digital recommendations and innovation; Building partnerships with clients, internal teams, and platform partners
Industry & Context.
analytical thinking; performance optimization capability; translating data, audience insights, and business objectives into effective digital campaigns and solutions; analyzing digital performance data and translating insights into optimization opportunities; identifying optimization opportunities
What They're Looking For.
Must Have
Bachelor’s degree in marketing, Communications, Business, Media, or a related field, Minimum of 7 years’ experience in digital media, performance marketing, or digital strategy within an agency or consulting environment, understanding of digital media platforms and performance marketing principles, Proven experience analyzing digital performance data and translating insights into optimization opportunities, Experience managing integrated digital campaigns across multiple channels and platforms, stakeholder engagement, communication, and presentation skills
Nice to Have
Experience working with regional or multinational clients, Experience in African or emerging markets is an added advantage, Certifications in Google Ads, GA4, Meta, DV360, or other digital media platforms are desirable
What You'll Do.
providing strategic and technical leadership across digital media planning
performance marketing
and campaign optimization
supporting clients and internal teams in developing effective digital strategies that drive measurable business outcomes across multiple digital platforms
serving as a subject matter expert in digital media and performance marketing
helping teams translate data
and business objectives into effective digital campaigns and solutions
overseeing campaign performance
supporting capability development within teams
contributing to innovation
operational excellence
development and execution of integrated digital media and performance marketing strategies for clients across multiple sectors
Provide technical guidance on digital channels including paid social
and eCommerce platforms
Contribute to audience targeting
campaign optimization
and digital growth initiatives
Translate client business objectives into effective digital media solutions and performance strategies
Stay informed on digital trends
emerging technologies
and market opportunities
Analyze campaign and platform performance data to generate actionable insights and recommendations
Support the development of campaign measurement frameworks
and reporting structures
and conversion data to improve campaign effectiveness and ROI
Monitor digital performance metrics across campaigns and identify optimization opportunities
Contribute to market research
and digital performance evaluations
Support campaign execution teams in delivering high-performing digital campaigns across platforms
Evaluate digital content including advertisements
and social media performance
Ensure campaigns are monitored
and aligned to agreed objectives and budgets
Collaborate with internal teams to improve campaign effectiveness and operational efficiency
Act as a strategic and technical advisor to internal teams and clients on digital media best practices
Support presentations
and strategic recommendations for clients and stakeholders
Work closely with media
and technology teams to ensure integrated delivery
Build working relationships with media partners
platform representatives
Support the recruitment
and development of digital media talent within the team
Mentor junior team members and contribute to capability building across digital media and analytics
Promote best practices in campaign management
performance marketing
Encourage a collaborative
and performance-driven team culture
Support campaign budgeting
media reconciliations
and financial tracking processes
Ensure campaigns are delivered within approved budgets and operational processes are followed
Assist in resource planning and operational improvements across digital media projects
How You'll Work.
Team & Collaboration
supporting clients and internal teams in developing effective digital strategies; helping teams translate data, audience insights, and business objectives into effective digital campaigns and solutions; Collaborate with internal teams to improve campaign effectiveness and operational efficiency; Act as a strategic and technical advisor to internal teams and clients on digital media best practices; Support presentations, campaign reviews, and strategic recommendations for clients and stakeholders; Work closely with media, creative, strategy, analytics, and technology teams to ensure integrated delivery; Mentor junior team members and contribute to capability building across digital media and analytics; Encourage a collaborative, innovative, and performance-driven team culture; Building partnerships with clients, internal teams, and platform partners
Communication Scope
stakeholder engagement; communication; presentation skills; communication and stakeholder management capability
Process & Methodology
project coordination, budget management skills
Full Job Description
Role Summary The Digital Media Director is responsible for providing strategic and technical leadership across digital media planning, performance marketing, analytics, and campaign optimization. The role supports both clients and internal teams in developing effective digital strategies that drive measurable business outcomes across multiple digital platforms. The successful candidate will serve as a subject matter expert in digital media and performance marketing, helping teams translate data, audience insights, and business objectives into effective digital campaigns and solutions. The role also involves overseeing campaign performance, supporting capability development within teams, and contributing to innovation, operational excellence, and client growth. Key Responsibilities Digital Strategy & Performance Marketing Support the development and execution of integrated digital media and performance marketing strategies for clients across multiple sectors. Provide technical guidance on digital channels including paid social, search, programmatic, video, display, and eCommerce platforms. Contribute to audience targeting, media planning, campaign optimization, and digital growth initiatives. Translate client business objectives into effective digital media solutions and performance strategies. Stay informed on digital trends, emerging technologies, platform updates, and market opportunities. Analytics, Insights & Reporting Analyze campaign and platform performance data to generate actionable insights and recommendations. Support the development of campaign measurement frameworks, KPIs, and reporting structures. Interpret audience, media, and conversion data to improve campaign effectiveness and ROI. Monitor digital performance metrics across campaigns and identify optimization opportunities. Contribute to market research, competitor analysis, and digital performance evaluations. Campaign Oversight & Optimization Support campaign execution teams in delivering high-pe
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