Aristo Sourcing
physical gold and macroeconomic analysis
DigitalMediaDirector
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“Digital Media Director at Aristo Sourcing. Skills: strategic growth, coordination, scaling of global digital media presence. Drive YouTube toward 1M+ subscribers and consistent six-figure views. Scale Substack reach to 30k–40k views per post”
What You'll Achieve.
scaling this ecosystem from single-digit millions to tens of millions of global views; cementing our client as the leading digital voice in the gold and macroeconomic space; Drive YouTube toward 1M+ subscribers; Scale Substack reach to 30k–40k views per post; Expand Instagram to 10M+ monthly views; Build TikTok into a multi-million view channel; ensure measurable ROI
Industry & Context.
What They're Looking For.
Must Have
Proven success scaling digital media platforms across multiple channels, editorial instinct and narrative awareness, Solid understanding of financial markets and macroeconomic themes, Leadership capability in entrepreneurial, fast-paced environments, The gravitas to coordinate senior voices and public figures while ensuring strategic alignment and editorial discipline
Nice to Have
Familiarity with AI-enabled media production tools
What You'll Do.
Drive YouTube toward 1M+ subscribers and consistent six-figure views
Scale Substack reach to 30k–40k views per post
Expand Instagram to 10M+ monthly views
Build TikTok into a multi-million view channel
Strengthen direct distribution channels (WhatsApp
Define and oversee editorial strategy and narrative positioning
Optimize platform distribution
and audience engagement
Coordinate content production and streamline workflows
Monitor KPIs and analytics to ensure measurable ROI
Evaluate and integrate emerging platforms and technologies
Lead and mentor a growing team of content
and production specialists
Establish structured editorial and production workflows
Conduct regular KPI reviews and performance monitoring
Maintain operational discipline across all platforms
How You'll Work.
Team & Collaboration
Coordinate content production; Lead and mentor a growing team of content, research, and production specialists; Coordinate senior voices and public figures
Process & Methodology
operational discipline, streamline workflows
Full Job Description
### Company Overview Our client is a globally recognized authority in physical gold and macroeconomic analysis, dedicated to wealth preservation through precious metals and strategic insights. Beyond our core business, we have built a rapidly expanding **digital media ecosystem** that delivers macroeconomic perspectives and gold market intelligence to a global investor audience. **Recent Growth Highlights (12 months):** * **YouTube:** 15,000 → 82,000 subscribers (+446%), short-form content reaching 14M views, long-form scaling toward six-figure views. * **Substack:** ~10,000 subscribers, articles averaging ~10,000 views. * **Instagram:** ~1.4M monthly views from launch. * **WhatsApp:** >1,000 subscribers within months. * **TikTok:** currently in development. The next phase is scaling this ecosystem from **single-digit millions to tens of millions of global views** , cementing our client as the leading digital voice in the gold and macroeconomic space. ### Role Overview The **Digital Media Director** will spearhead the strategic growth, coordination, and scaling of our global digital media presence. This role blends **editorial leadership, platform expertise, and operational discipline** to expand reach while safeguarding narrative integrity in the gold and macro investment domain. **Requirements** ### Key Responsibilities ### Platform Growth * Drive YouTube toward **1M+ subscribers** and consistent six-figure views. * Scale Substack reach to **30k–40k views per post**. * Expand Instagram to **10M+ monthly views**. * Build TikTok into a **multi-million view channel**. * Strengthen direct distribution channels (WhatsApp, newsletters, etc.). ### Media Ecosystem Leadership * Define and oversee editorial strategy and narrative positioning. * Optimize platform distribution, growth mechanics, and audience engagement. * Coordinate content production and streamline workflows. * Monitor KPIs and analytics to ensure measurable ROI. * Evaluate and integrate emerging platforms a
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