Vertex
Biotechnology
DigitalMediaAnalytics,AssociateDirector-KidneyBusinessUnit
Neural analysis suggests this role is
optimal for Associate Director candidates.
“Digital Media Analytics, Associate Director - Kidney Business Unit at Vertex. Skills: Digital media analytics, Marketing strategy, Agency management. Assess media plans. Identify optimization opportunities”
What You'll Achieve.
Drive measurement; Drive optimization; Drive agency accountability; Deliver better results; Test emerging opportunities
Industry & Context.
Data analysis; Optimization
Boston area location
What They're Looking For.
Must Have
8+ years qualified work experience, 5+ years digital media analytics, Pharma or biotech background, Bachelor's degree
Nice to Have
SQL, R, Python, Snowflake, Launch experience, Advanced measurement techniques
What You'll Do.
Identify optimization opportunities
Establish credibility
Performance accountability
Drive optimization decisions
Identify emerging opportunities
Test emerging opportunities
Partner with marketing teams
Manage external agencies
Analyze campaign performance
Make strategic recommendations
Collaborate with Omnichannel Analytics
Collaborate with Brand Analytics
Collaborate with Market Research
How You'll Work.
Team & Collaboration
Marketing teams; Brand teams; Media agency teams; Omnichannel Analytics; Brand Analytics; Market Research
Communication Scope
Translate complex analytics; Clear recommendations
Full Job Description
**Job Description** **General Summary:** About This Opportunity Vertex is launching innovative therapies in our Kidney Business Unit, and we need a **strategic digital media analytics leader** to drive measurement, optimization, and agency accountability across our DTC and HCP marketing campaigns. This isn’t a typical analytics role - you’ll be the **trusted partner** to marketing teams, the **strategic advisor** on media performance, and the **quality gatekeeper** for our agency analytics support. If you’ve successfully optimized digital media budgets, held publishers accountable for on-budget, quality audience acquisition and translated complex data into actionable marketing strategy, we want to talk. **Key Duties and Responsibilities:** **First 90 Days:** * Assess current media plans and measurement frameworks to identify optimization opportunities * Establish credibility with marketing and brand teams as their go-to digital media partner * Take a leadership role with external digital media analytics agency oversight and performance **Year One Success Looks Like:** * Marketing teams trust you as their strategic digital media advisor * Clear, actionable analytics deliverables that drive real optimization decisions * Agency partners are accountable and delivering measurably better results * Emerging opportunities identified and tested **Day-to-Day:** * Partner with marketing and media agency teams to optimize paid media across search (SEM), social, display (programmatic, endemic, non-endemic) and online video (OLV) * Manage and elevate the work of external digital media analytics agencies * Analyze campaign performance using data and tools like Crossix, IQVIA, Clean Room, PowerBI and Marketing Mix * Translate reach, frequency, cost-per-acquisition, and audience quality metrics into strategic recommendations * Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research teams **Knowledge and Skills:** **Digital Media Analytics Expertise:** * **5 + ye
Applying for this Digital Media Analytics, Associate Director - Kidney Business Unit role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Vertex?
Real rants from real employees. Read before you apply.