Hunt St
Travel
DigitalMarketingSpecialist/PaidMediaExpert
“Digital Marketing Specialist/Paid Media Expert at Hunt St. Skills: Paid Media, Google Ads, Meta Ads, SEO, Content Creation, Social Media Management, Email Marketing, AI and Automation. Create and schedule engaging content across Instagram, Facebook, LinkedIn, and other relevant platforms. Monitor and grow social media presence”
What You'll Achieve.
Grow our social media presence; Ensure quality, accuracy, and conversion performance of landing pages and destination URLs; Support our positioning in AI-powered search tools; Improve the quality and efficiency of our marketing through AI
Industry & Context.
Philippines-based candidates, Independent Contractor Agreement, Align with AU business hours for collaboration, Reliable internet connection, Dedicated, distraction-free home office setup, Disclose any existing ongoing roles or client work, Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)
What They're Looking For.
Must Have
2+ years' experience in a digital marketing role, demonstrable hands-on experience across social media, paid ads, and/or SEO, written English with the ability to communicate clearly and professionally with an Australian-based team, A creative eye and genuine enthusiasm for visual storytelling, with the ability to produce social media content that stops the scroll and feels authentic to the destination, Confident writing long-form content such as blog posts in an established brand voice, working from briefs and direction provided by the team, Solid understanding of social media platforms and Meta Ads Manager, Hands-on experience setting up and managing Google Ads campaigns, including campaign structure, keyword research, ad copywriting, and performance reporting, Comfortable working in WordPress and implementing SEO recommendations from a brief or agency report, Familiarity with email marketing platforms (MailerLite preferred) and basic CRM principles, working knowledge of AI tools, including the ability to build and maintain agent assistants and structure knowledge bases for consistent output, Basic graphic design skills using Canva, Adobe Express, or similar, Highly organised, proactive, and able to manage multiple tasks and deadlines without close supervision, Reliable internet connection and a dedicated, distraction-free home office setup
Nice to Have
A genuine passion for travel is a big plus as it comes through in the work
What You'll Do.
Create and schedule engaging content across Instagram
and other relevant platforms
Monitor and grow social media presence
Manage and optimise Meta (Facebook/Instagram) advertising campaigns
Engage with online community
Write blog posts for the website
Maintain a consistent content calendar
Own the day-to-day management and optimisation of Google Ads account
and optimise Google Ads campaigns
Monitor landing pages and destination URLs
Use Google Ads Scripts
Produce regular reports on campaign performance
Implement on-site SEO updates to the WordPress website
Maintain a clear log of completed optimisations and outstanding tasks
Ensure website content remains accurate and up to date
Coordinate email campaigns and automated flows using MailerLite
maintain subscriber list health
and ensure compliance with email marketing regulations
Support AI-assisted personalisation and segmentation in email campaigns
Use AI tools such as Claude and Canva AI day-to-day
Build and maintain AI agent assistants for the marketing team
Identify opportunities to streamline marketing workflows through AI and automation
Support the documentation of automated processes
Stay across emerging AI marketing tools
How You'll Work.
Team & Collaboration
Work closely with the General Manager and Product Manager, who will provide strategic direction and content guidance; Working under the guidance of the General Manager and Product Manager to bring our destinations to life online; Working from briefs and direction provided by the team; Brief our internal tech team on more complex builds; Ensure alignment and transparency with the client
Communication Scope
Ability to communicate clearly and professionally with an Australian-based team; Crafting a caption that actually sounds like a human wrote it
Process & Methodology
Manage multiple tasks and deadlines without close supervision, Maintain a consistent content calendar, Maintain a clear log of completed optimisations and outstanding tasks
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