DigitalMarketingSpecialist

## **About the Role** The **Digital Marketing Specialist** is responsible for leading Canada’s digital marketing efforts across three core pillars: paid media and vendor‑funded investments, go‑to‑market content execution on the North American LinkedIn page, and leadership of the Canadian partner loyalty program. This role blends paid media management, content strategy, copywriting, and program leadership. The ideal candidate is both analytical and creative—able to manage vendor relationships, develop compelling digital content, and drive cross‑functional initiatives that strengthen partner engagement and support growth in the Canadian market. ## ## ## **What You 'll Do** **1\. Paid Media & Vendor Investment Management** * Lead all third‑party paid media investments for Canada, managing an annual investment goal * Identify, evaluate, and onboard new paid media vendors as applicable * Manage paid social campaigns for Canadian vendors, ensuring performance aligns with KPIs and brand standards. * Oversee Paidganic vendor strategies for the North American LinkedIn page * Track, analyze, and report on campaign performance, optimizing spend and creative for maximum ROI. **2\. Content Strategy & Social Media Execution** * Own the Canadian GTM strategic content plan for the North American LinkedIn page, delivering weekly posts aligned to business priorities. * Write compelling, on‑brand copy for social posts, partner spotlights, campaign announcements, and thought‑leadership content. * Design visually engaging social assets (static, carousel, short‑form video) using brand‑approved tools and templates. * Collaborate with the North American content and creative teams to ensure consistency and quality across all channels. **3\. Partner Loyalty Program Leadership (Canada)** * Serve as the project lead for the Canadian iteration of the partner loyalty program. * Coordinate with internal stakeholders to define rewards, offers, and program mechanics tailored to the Canadian market.