Pavago
SaaS
DigitalMarketingSpecialist
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“Digital Marketing Specialist at Pavago. Skills: Google Ads, SEO, Social Media Management. Build Google Ads campaigns. Manage Google Ads campaigns”
What You'll Achieve.
Improve CTR; Improve CPC; Improve CPA; Improve ROAS; Grow social engagement; Grow audience activity; Grow organic traffic; Improve keyword rankings; Improve SEO visibility; Accurate reporting; Actionable reporting; Consistent campaign optimization; Consistent performance improvements
Industry & Context.
Analytical thinking; Optimization
What They're Looking For.
Must Have
3+ years Google Ads, 3+ years SEO, 3+ years social media, PPC understanding, SEO understanding, Digital marketing analytics understanding, Google Ads experience, Google Analytics 4 experience, SEMrush experience, Ahrefs experience, Meta platforms experience, CPC understanding, CTR understanding, CPA understanding, Conversions understanding, ROAS understanding, Written communication skills, Copywriting skills, Remote work ability
Nice to Have
Multiple client accounts experience, SaaS background, E-commerce background, B2B marketing background, A/B testing experience, Landing page optimization experience, Conversion rate optimization experience, Content marketing familiarity, Marketing automation tools familiarity, Email marketing workflows familiarity
What You'll Do.
Build Google Ads campaigns
Manage Google Ads campaigns
Optimize Google Ads campaigns
Conduct keyword research
Manage bidding strategies
Identify performance improvements
Execute performance improvements
Optimize internal linking
Support technical SEO
Support content optimization
Support organic growth
Track keyword opportunities
Identify content gaps
Identify growth opportunities
Manage social engagement
Respond to interactions
Support content scheduling
Support post optimization
Monitor engagement metrics
Monitor follower growth
Monitor audience activity
Collaborate on content
Collaborate on campaigns
Monitor marketing performance
Prepare performance reports
Prepare optimization recommendations
Prepare campaign summaries
Maintain documentation
How You'll Work.
Communication Scope
Written communication; Copywriting
Full Job Description
### **🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote** **Full-Time | Remote | U.S. Business Hours** ### **💼 About the Role** We’re hiring a hands-on **Digital Marketing Specialist** to manage and optimize campaigns across paid advertising, SEO, and social media channels. This is an execution-focused role built for someone who enjoys: ✅ optimizing Google Ads campaigns ✅ improving SEO performance ✅ growing social engagement ✅ analyzing marketing data ✅ scaling lead generation and conversions You’ll work directly on: * Google Ads campaigns * SEO optimization * social media management * performance tracking and reporting * campaign testing and optimization If you enjoy improving: CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit. ### **🔥 What You’ll Own** ### **Google Ads & Paid Search (Primary Focus)** * Build, manage, and optimize Google Ads campaigns across: * Search * Display * Remarketing * Performance Max (PMax) * Conduct: * keyword research * audience targeting * campaign structuring * Write and test high-performing: * headlines * ad copy * CTAs * Optimize: * CPC * CTR * CPA * conversions * ROAS * Manage: * budgets * bidding strategies * campaign scaling * Identify and execute ongoing performance improvements ### **SEO & Organic Growth** * Conduct keyword research using: * SEMrush * Ahrefs * Google Search Console * Optimize: * metadata * page titles * headings * internal linking * on-page SEO * Support: * technical SEO improvements * content optimization * organic growth initiatives * Track: * rankings * traffic * keyword opportunities * Identify content gaps and growth opportunities ### **Social Media Management & Engagement** * Manage engagement across: * Instagram * Facebook * LinkedIn * Respond to: * comments * DMs * audience interactions * Support: * content scheduling * captions * post optimization * Monitor: * engagement metrics * follower growth * audience activity * Collaborate on content a
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