Pavago
Staffing and Recruiting
DigitalMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Digital Marketing Specialist at Pavago. Skills: Google Ads, PPC, SEO, Paid Media. Manage and optimize campaigns. Drive lead generation”
What You'll Achieve.
Improve CTR; Improve CPC; Improve CPA; Improve ROAS; Increase organic traffic; Increase keyword rankings; Increase social engagement; Increase lead generation; Provide accurate reporting; Provide actionable reporting; Consistent campaign optimization; Consistent performance improvement; Improve traffic; Improve engagement; Improve conversions
Industry & Context.
Identify performance gaps; Execute improvements; Identify SEO opportunities; Identify content gaps
What They're Looking For.
Must Have
3+ years Google Ads experience, 3+ years PPC campaigns experience, 3+ years SEO optimization experience, 3+ years social media management experience, Understand CPC, CTR, CPA, Conversions, ROAS, Understand paid media optimization, Google Ads proficiency, Google Analytics 4 proficiency, SEMrush proficiency, Ahrefs proficiency, Meta Ads platforms proficiency, Copywriting skills, Communication skills, Ability to work independently
Nice to Have
Experience managing multiple client accounts, SaaS background, E-commerce background, B2B marketing background, A/B testing experience, Landing page optimization experience, Conversion rate optimization experience, Marketing automation familiarity, Content marketing workflows familiarity, Email marketing systems familiarity
What You'll Do.
Manage and optimize campaigns
Drive lead generation
Optimize paid advertising
Manage Google Ads campaigns
Manage PPC performance
Manage paid search performance
Manage SEO optimization
Manage social media growth
Report on performance
Build Google Search Ads campaigns
Build Display Ads campaigns
Build Remarketing campaigns
Build Performance Max campaigns
Conduct keyword research
Conduct audience targeting
Write creative variations
Test creative variations
Manage bidding strategies
Identify performance gaps
Optimize internal linking
Optimize website content
Support technical SEO
Support content optimization
Support organic growth strategies
Monitor keyword rankings
Monitor search visibility
Identify SEO opportunities
Identify content gaps
Support social media engagement
Support social media growth
Respond to audience interactions
Support post scheduling
Support caption writing
Support social optimization
Monitor engagement metrics
Monitor audience growth
Monitor campaign activity
Track campaign performance
Prepare optimization recommendations
Maintain documentation of campaign changes
Maintain documentation of tests
Maintain documentation of performance updates
How You'll Work.
Communication Scope
Copywriting; Reporting
Full Job Description
### **Performance Marketing Specialist (Google Ads, SEO & Paid Media) – Remote** **Full-Time | Remote | U.S. Business Hours** ### **About the Role** We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize campaigns across Google Ads, PPC, SEO, paid media, and social media channels. This is a hands-on execution role focused on: * Lead generation * Paid advertising optimization * SEO growth * Conversion improvement * Social media engagement * Campaign performance scaling You’ll have direct ownership over: * Google Ads campaigns * PPC and paid search performance * SEO optimization * Social media growth * Performance tracking and reporting * Campaign testing and optimization If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions, this role is a strong fit. ### **What You’ll Own** ### **Google Ads, PPC & Paid Media (Primary Focus)** * Build, manage, and optimize campaigns across: * Google Search Ads * Display Ads * Remarketing * Performance Max (PMax) * Conduct: * Keyword research * Audience targeting * Campaign structuring * Write and test: * Ad copy * Headlines * CTAs * Creative variations * Optimize: * CPC * CTR * CPA * Conversions * ROAS * Manage: * Budgets * Bidding strategies * Campaign scaling * Identify performance gaps and execute improvements quickly ### **SEO & Organic Growth** * Conduct keyword research using: * SEMrush * Ahrefs * Google Search Console * Optimize: * Metadata * Headings * Internal linking * Website content * On-page SEO * Support: * Technical SEO * Content optimization * Organic growth strategies * Monitor: * Keyword rankings * Traffic * Search visibility * Identify SEO opportunities and content gaps ### **Social Media Management & Engagement** * Support engagement and growth across: * Instagram * Facebook * LinkedIn * Respond to: * Comments * DMs * Audience interactions * Support: * Post scheduling * Captions * Social optimization * Monitor: * Engagement metrics * Audience growth * Campa
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