Pavago
Staffing and Recruiting
DigitalMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Digital Marketing Specialist at Pavago. Skills: Google Ads, SEO, Social media marketing, Performance reporting. Manage Google Ads campaigns. Optimize Google Ads campaigns”
What You'll Achieve.
Improve traffic growth; Improve lead generation; Improve conversions; Improve audience engagement; Improve campaign performance; Improve ROAS; Scale Google Ads campaigns; Optimize SEO performance; Grow social engagement; Improve CTR; Improve CPC; Improve CPA; Improve ROAS; Improve conversion rates; Grow organic traffic; Improve keyword rankings; Improve social engagement; Improve lead generation; Improve conversion performance; Provide accurate reporting; Provide actionable reporting; Achieve consistent optimization; Achieve measurable growth
Industry & Context.
Data-driven decision making; Identify optimization opportunities
What They're Looking For.
Must Have
3+ years Google Ads experience, 3+ years social media management, Proven SEO experience, Google Analytics 4 experience, Google Ads experience, SEO reporting tools experience, Written communication skills, Copywriting skills, Ability to work independently
Nice to Have
Experience managing multiple client accounts, SaaS background, E-commerce background, B2B marketing background, A/B testing experience, Conversion optimization experience, Landing page optimization experience, Content marketing familiarity, Marketing automation tools familiarity, CRM workflows familiarity
What You'll Do.
Manage Google Ads campaigns
Optimize Google Ads campaigns
Conduct keyword research
Optimize conversion rates
Manage bidding strategies
Manage campaign pacing
Identify performance opportunities
Optimize internal linking
Optimize landing pages
Optimize website content
Support technical SEO
Support organic traffic growth
Track keyword rankings
Track search visibility
Track organic traffic
Identify content gaps
Identify ranking opportunities
Develop SEO growth strategies
Manage social media engagement
Respond to audience interactions
Monitor engagement metrics
Monitor follower growth
Monitor social performance
Improve audience engagement
Improve brand visibility
Track marketing performance
Analyze campaign performance
Prepare optimization recommendations
Prepare campaign insights
Maintain campaign documentation
Maintain testing results documentation
Maintain optimization history documentation
How You'll Work.
Communication Scope
Written communication; Copywriting
Full Job Description
### **🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **💼 About the Role** We’re hiring a hands-on and performance-driven **Digital Marketing Specialist** to manage and optimize campaigns across: * Google Ads * SEO * Social media marketing * Performance reporting This is not a passive coordination role. This is an execution-focused marketing role where you’ll directly impact: * traffic growth * lead generation * conversions * audience engagement * campaign performance You’ll work across both paid and organic channels to improve visibility, optimize campaigns, and drive measurable marketing outcomes. If you enjoy: * improving ROAS * scaling Google Ads campaigns * optimizing SEO performance * growing social engagement * analyzing campaign data * testing creatives and messaging this role is a strong fit. ### **🔥 What You’ll Own** ### **Google Ads & Paid Search (Primary Focus)** * Manage and optimize Google Ads campaigns across: * Search * Display * Remarketing * Conduct: * keyword research * campaign structuring * audience targeting * competitor analysis * Write and test high-converting: * ad copy * headlines * CTAs * Optimize: * CPC * CTR * CPA * ROAS * conversion rates * Manage: * budgets * bidding strategies * campaign pacing * Identify opportunities to improve campaign performance and scalability ### **SEO & Organic Growth** * Conduct keyword research using: * SEMrush * Ahrefs * Google Search Console * Optimize: * metadata * headings * internal linking * landing pages * website content * Support: * on-page SEO * technical SEO improvements * organic traffic growth * Track: * keyword rankings * search visibility * organic traffic performance * Identify: * content gaps * ranking opportunities * SEO growth strategies ### **Social Media Management & Engagement** * Manage engagement across: * Instagram * Facebook * LinkedIn * Support: * content scheduling * capti
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