Pavago
Staffing and Recruiting
DigitalMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid candidates.
“Digital Marketing Specialist at Pavago. Skills: Google Ads, SEO, Social media. Manage Google Ads campaigns. Optimize Google Ads campaigns”
What You'll Achieve.
Drive traffic; Drive engagement; Drive lead generation; Improve campaign performance; Improve ROAS; Scale marketing performance; Growth in social engagement; Growth in audience activity; Increased organic traffic; Increased keyword rankings; Accurate performance reporting; Actionable performance reporting; Consistent campaign optimization; Improve traffic; Improve engagement; Improve conversions; Improve marketing performance
Industry & Context.
Campaign performance improvements; Conversion optimization
What They're Looking For.
Must Have
3+ years Google Ads management, 3+ years social media management, Proven SEO experience, Experience with Google Analytics 4, Written communication skills, Copywriting skills, Ability to work independently
Nice to Have
Experience managing multiple client accounts, Background in SaaS, Background in e-commerce, Background in B2B marketing, Experience with A/B testing, Experience with conversion optimization, Familiarity with content marketing workflows, Familiarity with marketing automation tools
What You'll Do.
Manage Google Ads campaigns
Optimize Google Ads campaigns
Conduct keyword research
Manage bidding strategies
Manage audience targeting
Identify campaign improvements
Execute campaign improvements
Manage social media engagement
Respond to audience interactions
Support content scheduling
Monitor engagement metrics
Monitor audience growth
Optimize internal linking
Support technical SEO improvements
Support on-page optimization
Track SEO performance
Identify content opportunities
Identify keyword gaps
Track campaign performance
Analyze performance data
Provide recommendations
Maintain documentation
How You'll Work.
Communication Scope
Written communication; Copywriting
Full Job Description
### **Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** We’re hiring a Digital Marketing Specialist to manage and optimize campaigns across Google Ads, SEO, and social media channels. This is a hands-on execution role focused on driving traffic, engagement, lead generation, and campaign performance across paid and organic channels. You’ll work directly on: • Google Ads campaigns • SEO optimization • Social media engagement and growth • Performance tracking and reporting If you enjoy optimizing campaigns, improving ROAS, testing creatives, analyzing dashboards, and scaling marketing performance — this role is built for you. ### **What You’ll Do** ### **Google Ads & Paid Search (Primary Focus)** • Manage and optimize Google Ads campaigns across Search, Display, and Remarketing • Conduct keyword research and campaign structuring • Write and test high-converting ad copy • Optimize CPC, CTR, conversions, CPA, and ROAS • Manage budgets, bidding strategies, and audience targeting • Identify and execute campaign performance improvements ### **Social Media Management & Engagement** • Manage engagement across Instagram, Facebook, and LinkedIn • Respond to comments, DMs, and audience interactions • Support content scheduling, captions, and post optimization • Monitor engagement metrics and audience growth ### **SEO & Organic Growth** • Conduct keyword research using SEMrush or similar SEO tools • Optimize metadata, content, headings, and internal linking • Support technical SEO improvements and on-page optimization • Track rankings, organic traffic, and SEO performance • Identify content opportunities and keyword gaps ### **Reporting & Analytics** • Track campaign performance across paid, social, and organic channels • Analyze performance data using Google Analytics 4 • Prepare reports with insights, recommendations, and optimization plans • Maintain organi
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