Pavago
Staffing and Recruiting
DigitalMarketingSpecialist
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“Digital Marketing Specialist at Pavago. Skills: Google Ads, SEO, Social Media Management. Manage and optimize campaigns. Optimize Google Ads campaigns”
What You'll Achieve.
Improved CTR; Improved CPC; Improved CPA; Improved ROAS; Growth in social engagement; Growth in audience activity; Growth in organic traffic; Improved keyword rankings; Improved SEO visibility; Accurate and actionable reporting; Consistent campaign optimization; Consistent performance improvements; Scale lead generation; Scale conversions; Improve traffic; Improve engagement; Improve lead generation; Improve marketing performance
Industry & Context.
analytical thinking; proactively identify opportunities
What They're Looking For.
Must Have
3+ years of hands-on experience managing Google Ads campaigns, 3+ years of hands-on experience managing SEO initiatives, 3+ years of hands-on experience managing social media channels, understanding of PPC, understanding of SEO, understanding of digital marketing analytics, Google Ads, Google Analytics 4 (GA4), SEMrush, Ahrefs, Meta platforms, understanding of CPC, understanding of CTR, understanding of CPA, understanding of conversions, understanding of ROAS, written communication and copywriting skills, Ability to work independently in a remote environment
Nice to Have
Experience managing multiple client accounts, Background in SaaS, Background in e-commerce, Background in B2B marketing, Experience with A/B testing, Experience with landing page optimization, Experience with conversion rate optimization, Familiarity with content marketing, Familiarity with marketing automation tools, Familiarity with email marketing workflows
What You'll Do.
Manage and optimize campaigns
Optimize Google Ads campaigns
Improve SEO performance
Grow social engagement
Analyze marketing data
Scale lead generation
Manage Google Ads campaigns
Conduct keyword research
Optimize internal linking
Support technical SEO improvements
Support content optimization
Support organic growth initiatives
Track keyword opportunities
Identify content gaps
Identify growth opportunities
Manage social media engagement
Respond to audience interactions
Support content scheduling
Support caption writing
Support post optimization
Monitor engagement metrics
Monitor follower growth
Monitor audience activity
Collaborate on content execution
Collaborate on campaign execution
Monitor marketing performance
Prepare performance reports
Prepare optimization recommendations
Prepare campaign summaries
Maintain organized documentation
How You'll Work.
Team & Collaboration
Collaborate on content execution; Collaborate on campaign execution
Communication Scope
written communication; copywriting skills
Full Job Description
### **🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote** **Full-Time | Remote | U.S. Business Hours** ### **💼 About the Role** We’re hiring a hands-on **Digital Marketing Specialist** to manage and optimize campaigns across paid advertising, SEO, and social media channels. This is an execution-focused role built for someone who enjoys: ✅ optimizing Google Ads campaigns ✅ improving SEO performance ✅ growing social engagement ✅ analyzing marketing data ✅ scaling lead generation and conversions You’ll work directly on: * Google Ads campaigns * SEO optimization * social media management * performance tracking and reporting * campaign testing and optimization If you enjoy improving: CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit. ### **🔥 What You’ll Own** ### **Google Ads & Paid Search (Primary Focus)** * Build, manage, and optimize Google Ads campaigns across: * Search * Display * Remarketing * Performance Max (PMax) * Conduct: * keyword research * audience targeting * campaign structuring * Write and test high-performing: * headlines * ad copy * CTAs * Optimize: * CPC * CTR * CPA * conversions * ROAS * Manage: * budgets * bidding strategies * campaign scaling * Identify and execute ongoing performance improvements ### **SEO & Organic Growth** * Conduct keyword research using: * SEMrush * Ahrefs * Google Search Console * Optimize: * metadata * page titles * headings * internal linking * on-page SEO * Support: * technical SEO improvements * content optimization * organic growth initiatives * Track: * rankings * traffic * keyword opportunities * Identify content gaps and growth opportunities ### **Social Media Management & Engagement** * Manage engagement across: * Instagram * Facebook * LinkedIn * Respond to: * comments * DMs * audience interactions * Support: * content scheduling * captions * post optimization * Monitor: * engagement metrics * follower growth * audience activity * Collaborate on content a
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