Pavago
Staffing and Recruiting
DigitalMarketingSpecialist
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“Digital Marketing Specialist at Pavago. Skills: Google Ads, SEO, Social Media. Manage Google Ads campaigns. Optimize Google Ads campaigns”
What You'll Achieve.
driving traffic; engagement; lead generation; campaign performance; improving ROAS; scaling marketing performance; Improved Google Ads performance; Growth in social engagement; Increased organic traffic; Consistent campaign optimization
Industry & Context.
Identify and execute campaign performance improvements; Identify content opportunities and keyword gaps; Analyze performance data using Google Analytics 4; Prepare reports with insights, recommendations, and optimization plans; Analyze campaign performance and identify opportunities for improvement
Ability to work independently in a remote environment
What They're Looking For.
Must Have
3+ years of hands-on experience managing Google Ads campaigns, 3+ years of social media management and engagement experience, Proven SEO experience using SEMrush, Ahrefs, or similar tools, understanding of PPC metrics including CPC, CTR, CPA, conversions, and ROAS, Experience with Google Analytics 4, written communication and copywriting skills, Ability to work independently in a remote environment
Nice to Have
Experience managing multiple client accounts, Background in SaaS, e-commerce, or B2B marketing, Experience with A testing and conversion optimization, Familiarity with content marketing workflows and marketing automation tools
What You'll Do.
Manage Google Ads campaigns
Optimize Google Ads campaigns
Conduct keyword research
Manage budgets and bidding strategies
Manage social media engagement
Respond to comments and DMs
Support content scheduling and optimization
Monitor engagement metrics
Optimize metadata and content
Support technical SEO improvements
Track SEO performance
Identify content opportunities
Track campaign performance
Analyze performance data
Prepare reports with insights
Maintain campaign documentation
How You'll Work.
Communication Scope
written communication; copywriting
Full Job Description
### **Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** We’re hiring a Digital Marketing Specialist to manage and optimize campaigns across Google Ads, SEO, and social media channels. This is a hands-on execution role focused on driving traffic, engagement, lead generation, and campaign performance across paid and organic channels. You’ll work directly on: • Google Ads campaigns • SEO optimization • Social media engagement and growth • Performance tracking and reporting If you enjoy optimizing campaigns, improving ROAS, testing creatives, analyzing dashboards, and scaling marketing performance — this role is built for you. ### **What You’ll Do** ### **Google Ads & Paid Search (Primary Focus)** • Manage and optimize Google Ads campaigns across Search, Display, and Remarketing • Conduct keyword research and campaign structuring • Write and test high-converting ad copy • Optimize CPC, CTR, conversions, CPA, and ROAS • Manage budgets, bidding strategies, and audience targeting • Identify and execute campaign performance improvements ### **Social Media Management & Engagement** • Manage engagement across Instagram, Facebook, and LinkedIn • Respond to comments, DMs, and audience interactions • Support content scheduling, captions, and post optimization • Monitor engagement metrics and audience growth ### **SEO & Organic Growth** • Conduct keyword research using SEMrush or similar SEO tools • Optimize metadata, content, headings, and internal linking • Support technical SEO improvements and on-page optimization • Track rankings, organic traffic, and SEO performance • Identify content opportunities and keyword gaps ### **Reporting & Analytics** • Track campaign performance across paid, social, and organic channels • Analyze performance data using Google Analytics 4 • Prepare reports with insights, recommendations, and optimization plans • Maintain organi
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