IDMWORKS

Technology

DigitalMarketingSpecialist

$65–95k ~AI est. United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Digital Marketing Specialist at IDMWORKS. Skills: Digital marketing, Demand generation, Brand awareness, Campaign optimization. Own full digital presence. Drive business growth”

What You'll Achieve.

Impact on pipeline contribution; Lead generation; Improved conversion rates

Industry & Context.

Technology
Problems you'll solve

Analytical skills

What They're Looking For.

Must Have

5+ years experience, Hands-on use of AI tools, Experience managing freelance/contractor relationships

Nice to Have

Experience marketing technology or cybersecurity products or services, Familiarity with IAM concepts, Experience with Salesforce CRM, Webinar platform experience, Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, Salesforce Account Engagement (Pardot)

What You'll Do.

Own full digital presence

Drive business growth

Increase brand awareness

Develop digital marketing campaigns

Execute digital marketing campaigns

Leverage marketing automation platforms

Align campaigns with business objectives

Execute paid campaigns

Optimize paid campaigns

Manage audience segmentation

Own campaign budget allocation

Manage bidding strategy

Develop landing pages

Manage editorial calendar

Coordinate with content writers

Brief content writers

Repurpose content across formats

Own marketing automation platform

Optimize nurture flows

Manage email campaigns

Maintain Salesforce CRM hygiene

Own IDMWORKS LinkedIn presence

Support executive LinkedIn presence

Manage webinar platform

Build attribution for virtual events

Oversee website content updates

Enhance user experience

Ensure consistent brand messaging

Monitor site performance

Implement site improvements

Collaborate on website enhancements

Build multi-channel performance dashboard

Maintain multi-channel performance dashboard

Report weekly to Director

How You'll Work.

Team & Collaboration

Cross-functional teams

Communication Scope

Write ad copy; Write email subject lines; Write social posts

Process & Methodology

Campaign management

Full Job Description

## Description IDMWORKS is an award-winning identity and access management (IAM) solutions firm that has been serving a wide range of sectors since its inception in 2004. As a firm that’s purely focused on IAM, IDMWORKS offers a comprehensive range of services designed to enable enterprises to effectively manage, secure and scale employee and customer access to systems, data, and software applications. This specialized service empowers organizations across key industries, including banking and finance, commercial and retail, healthcare, higher education, and government, to ensure secure and efficient access management. IDMWORKS has been a pioneer in remote-work for more than 20 years with teams operating across the US, Canada and India. This approach has helped establish themselves as a leader in the field of IAM with their commitment to securing businesses and facilitating seamless interactions between companies, their customers, partners, and employees. This dedication has driven transformative growth in the organizations they serve. Ready to become an integral member of a tight-knit team of IAM pros with a relentless commitment to delivering amazing customer experiences that create an environment where long-term business partnerships flourish? We anticipate what our customers need, chart a course for their success, and walk alongside them every step of the way.  As a hands-on, execution-focused Digital Marketing Specialist, you will own the full digital presence and demand generation function to drive business growth and increase brand awareness. Sitting at the intersection of brand, demand generation, and revenue operations, you will develop and execute digital marketing campaigns using your expertise in content strategy, SEO, paid media, social channels, and online marketing. You will maximize a lean budget by leveraging AI and marketing automation platforms like Account Engagement (formerly Pardot). Working closely with cross-functional teams, you will ensure

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