IDMWORKS
Technology
DigitalMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Digital Marketing Specialist at IDMWORKS. Skills: Digital marketing, Demand generation, Brand awareness, Campaign optimization. Own full digital presence. Drive business growth”
What You'll Achieve.
Impact on pipeline contribution; Lead generation; Improved conversion rates
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
5+ years experience, Hands-on use of AI tools, Experience managing freelance/contractor relationships
Nice to Have
Experience marketing technology or cybersecurity products or services, Familiarity with IAM concepts, Experience with Salesforce CRM, Webinar platform experience, Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, Salesforce Account Engagement (Pardot)
What You'll Do.
Own full digital presence
Drive business growth
Increase brand awareness
Develop digital marketing campaigns
Execute digital marketing campaigns
Leverage marketing automation platforms
Align campaigns with business objectives
Execute paid campaigns
Optimize paid campaigns
Manage audience segmentation
Own campaign budget allocation
Manage bidding strategy
Develop landing pages
Manage editorial calendar
Coordinate with content writers
Brief content writers
Repurpose content across formats
Own marketing automation platform
Optimize nurture flows
Manage email campaigns
Maintain Salesforce CRM hygiene
Own IDMWORKS LinkedIn presence
Support executive LinkedIn presence
Manage webinar platform
Build attribution for virtual events
Oversee website content updates
Enhance user experience
Ensure consistent brand messaging
Monitor site performance
Implement site improvements
Collaborate on website enhancements
Build multi-channel performance dashboard
Maintain multi-channel performance dashboard
Report weekly to Director
How You'll Work.
Team & Collaboration
Cross-functional teams
Communication Scope
Write ad copy; Write email subject lines; Write social posts
Process & Methodology
Campaign management
Full Job Description
## Description IDMWORKS is an award-winning identity and access management (IAM) solutions firm that has been serving a wide range of sectors since its inception in 2004. As a firm that’s purely focused on IAM, IDMWORKS offers a comprehensive range of services designed to enable enterprises to effectively manage, secure and scale employee and customer access to systems, data, and software applications. This specialized service empowers organizations across key industries, including banking and finance, commercial and retail, healthcare, higher education, and government, to ensure secure and efficient access management. IDMWORKS has been a pioneer in remote-work for more than 20 years with teams operating across the US, Canada and India. This approach has helped establish themselves as a leader in the field of IAM with their commitment to securing businesses and facilitating seamless interactions between companies, their customers, partners, and employees. This dedication has driven transformative growth in the organizations they serve. Ready to become an integral member of a tight-knit team of IAM pros with a relentless commitment to delivering amazing customer experiences that create an environment where long-term business partnerships flourish? We anticipate what our customers need, chart a course for their success, and walk alongside them every step of the way. As a hands-on, execution-focused Digital Marketing Specialist, you will own the full digital presence and demand generation function to drive business growth and increase brand awareness. Sitting at the intersection of brand, demand generation, and revenue operations, you will develop and execute digital marketing campaigns using your expertise in content strategy, SEO, paid media, social channels, and online marketing. You will maximize a lean budget by leveraging AI and marketing automation platforms like Account Engagement (formerly Pardot). Working closely with cross-functional teams, you will ensure
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