GBS Benefits, Inc.
Insurance
DigitalMarketingSpecialist
“Digital Marketing Specialist at GBS Benefits, Inc.. Skills: Digital marketing, Email marketing, Campaign execution, Performance analysis. Plan digital marketing campaigns. Execute digital marketing campaigns”
What You'll Achieve.
Drive engagement; Expand brand reach; Deliver positive ROI; Strengthen online presence; Evolve digital brand experience
Industry & Context.
Translate data into insights; Translate data into recommendations
What They're Looking For.
Must Have
3–7+ years digital marketing experience, Hands-on email marketing experience, Familiarity with website CMS platforms, Experience using analytics tools, Experience using SEMRush, Experience using ActiveCampaign, Comfort owning projects
Nice to Have
B2B experience preferred, Bachelor's degree in Marketing, Bachelor's degree in Communications
What You'll Do.
Plan digital marketing campaigns
Execute digital marketing campaigns
Optimize digital marketing campaigns
Manage email marketing efforts
Evolve email marketing efforts
Support website content
Support website design
Update website content
Optimize website content
Track digital performance
Analyze digital performance
Run ad spend ROI testing
Translate data into insights
Translate data into recommendations
Establish best practices
Establish repeatable processes
Build scalable systems
Partner on content planning
Align content planning
Collaborate with Sales
Collaborate with Client Services
Collaborate with Leadership
Support business priorities
Ensure digital alignment
Stay current on trends
Stay current on tools
Stay current on best practices
Identify efficiency opportunities
Identify performance opportunities
Identify impact opportunities
Support marketing initiatives
How You'll Work.
Team & Collaboration
Collaborate with internal partners; Partner with Social Media Specialist; Collaborate with Sales; Collaborate with Client Services; Collaborate with Leadership
Process & Methodology
Owning projects, Managing multiple priorities
Applying for this Digital Marketing Specialist role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
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- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about GBS Benefits, Inc.?
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