Barnes & Thornburg
Business Professionals
DigitalMarketingSpecialist
“Digital Marketing Specialist at Barnes & Thornburg. Skills: Digital marketing, Campaign execution, Content management, Data analytics. Assist with campaign execution. Assist with marketing automation”
Industry & Context.
What They're Looking For.
Must Have
7+ years digital marketing experience, Fluency with CMS, Fluency with social media platforms, Fluency with digital marketing tools, Project management proven ability, Manage competing priorities, Proficiency in Microsoft Office Suite, Proficiency in web-based publishing platforms
Nice to Have
Digital marketing law firm experience
What You'll Do.
Assist with campaign execution
Assist with marketing automation
Assist with website updates
Assist with performance tracking
Build digital marketing deliverables
Deploy digital marketing deliverables
Support digital promotion of events
Support digital promotion of thought leadership
Assist with campaign setup
Assist with audience segmentation
Assist with registration pages
Assist with email scheduling
Build email campaigns
Manage email campaigns
Support campaign segmentation
Support email scheduling
Support list management
Ensure emails meet firm standards
Maintain website content
Publish digital content
Coordinate content updates
Apply SEO best practices
Maintain site architecture
Maintain site taxonomy
Monitor SEO performance
Identify SEO opportunities
Track campaign performance
Report on campaign performance
Prepare performance summaries
Maintain campaign data
Ensure accurate tracking
Collaborate with marketing managers
Collaborate with business development
Collaborate with designers
Own project timelines
Ensure deliverables completed
Support marketing initiatives
Support process improvements
How You'll Work.
Team & Collaboration
Collaborative marketing team; Marketing managers; Business development colleagues; Designers
Process & Methodology
Project management
Applying for this Digital Marketing Specialist role?
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How to Apply on Ashby
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- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
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