DigitalMarketingSpecialist

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. **About the Role** As a **Digital Marketing Specialist** , you will play a key role in advancing our digital marketing assets and operations. This position is directly involved in the execution, automation, optimization, and analysis of digital campaigns, supporting demand generation, lead conversion, and strengthening Alfa Laval’s digital presence. **Key Responsibilities** As part of the Marketing team, you will be responsible for: * Setting up, implementing, and maintaining **marketing automation workflows** to nurture leads and increase conversions * Monitoring and optimizing automated campaigns, identifying improvement opportunities through **data analysis** * Collaborating with web developers and designers to implement website enhancements focused on **user experience and conversion optimization** * Executing **SEO updates** , optimizing landing pages and other website elements * Creating and optimizing **digital assets** for websites, social media, and email marketing campaigns * Developing **graphic materials and layouts** , including digital and print collateral * Setting up, maintaining, and optimizing **paid media campaigns** focused on lead generation, including: * Google Ads * LinkedIn Ads **Requirements** Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience, along with: * Proven experience wi