HEC Paris in Qatar
Education
DigitalMarketingOfficer
“Digital Marketing Officer at HEC Paris in Qatar. Skills: Digital strategy, Performance marketing, Media buying, Organic social strategy. Improve digital experience. Strengthen organic channels”
What You'll Achieve.
Improve lead quality; Improve CPL; Improve conversion; Improve reach
Industry & Context.
Methodical approach
Current residents of Qatar, Valid Qatar ID
What They're Looking For.
Must Have
Current residents of Qatar, Valid Qatar ID, Excellent written communication, Excellent verbal communication
Nice to Have
Arabic language a plus, Graphic design capability a plus, Experience briefing designers a plus
What You'll Do.
Improve digital experience
Strengthen organic channels
Strengthen paid channels
Drive lead generation
Optimize landing pages
Improve AI-search visibility
Perform social listening
Generate data-led reports
Translate brand positioning
Develop digital journeys
Develop channel plans
Support CRM integration
Develop digital marketing strategies
Execute digital marketing strategies
Align strategies with objectives
Launch paid campaigns
Manage paid campaigns
Optimize paid campaigns
Manage audience targeting
Ensure accountability
Identify growth channels
Test digital opportunities
Translate brand positioning
Develop campaign briefs
Develop landing page messaging
Develop audience journeys
Support recruitment campaigns
Support alumni initiatives
Develop organic social strategy
Implement organic social strategy
Complement paid campaigns
Manage social media presence
Grow social media presence
Make content recommendations
Partner with content teams
Partner with PR teams
Partner with events teams
Partner with alumni teams
Partner with sales teams
Monitor social listening
Monitor share of voice
Monitor competitor activity
Monitor industry trends
Identify opportunities
Track platform performance
Optimize content themes
Optimize calls to action
Recommend executive visibility
Recommend thought leadership
Recommend community amplification
Own website optimization
Own landing page optimization
Update website structure
Update website content
Optimize conversion paths
Optimize user journeys
Coordinate technical updates
How You'll Work.
Team & Collaboration
Work with Head of Marketing; Partnership with specialists; Work with agencies; Work with partners; Partner with content teams; Partner with PR teams; Partner with events teams; Partner with alumni teams; Partner with sales teams; Collaborate across teams
Communication Scope
Written communication; Verbal communication
Process & Methodology
Project management, Multitasking
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