HEC Paris in Qatar
Education
DigitalMarketingOfficer
“Digital Marketing Officer at HEC Paris in Qatar. Skills: Digital strategy, Performance marketing, SEO, Website optimization. Develop digital marketing strategies. Execute digital marketing strategies”
What You'll Achieve.
Improve digital experience; Strengthen organic channels; Strengthen paid channels; Drive high-quality lead generation; Improve lead quality; Improve CPL; Improve conversion; Improve reach; Support brand growth
Industry & Context.
Data-driven decision making; Structured approach; Methodical approach
Work flexible hours
What They're Looking For.
Must Have
Current residents of Qatar, Valid Qatar ID
Nice to Have
Experience in Qatar/GCC region, Experience in executive education sectors
What You'll Do.
Develop digital marketing strategies
Execute digital marketing strategies
Launch paid campaigns
Manage paid campaigns
Optimize paid campaigns
Identify growth channels
Translate brand positioning
Develop campaign briefs
Develop landing page messaging
Develop audience journeys
Support recruitment campaigns
Support event campaigns
Support alumni initiatives
Develop organic social strategy
Implement organic social strategy
Manage social media presence
Grow social media presence
Recommend content distribution
Monitor social listening
Monitor share of voice
Monitor competitor activity
Monitor industry trends
Track platform performance
Optimize content themes
Optimize content timing
Optimize content formats
Optimize calls to action
Recommend executive visibility
Recommend thought leadership
Recommend community amplification
Own website optimization
Own landing page optimization
Update website content
Update landing page content
Optimize conversion paths
Optimize user journeys
Coordinate technical updates
Coordinate integrations
Coordinate enhancements
Improve website performance
Improve mobile experience
Apply content structuring
Apply internal linking
Strengthen search visibility
Strengthen AI search visibility
Monitor website performance
Turn insights into actions
Support marketing use of CRM
Report campaign attribution
Maintain UTM discipline
Maintain campaign tagging
Maintain dashboard hygiene
Maintain reporting consistency
Build performance reports
Track source performance
Make optimization recommendations
How You'll Work.
Team & Collaboration
Partnership with specialists; Partnership with content teams; Partnership with PR teams; Partnership with events teams; Partnership with alumni teams; Partnership with sales teams; Coordination with internal teams; Coordination with main campus; Collaboration across teams
Communication Scope
Written communication; Verbal communication
Process & Methodology
Project management, Multitasking
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