Capital One Software
SaaS
DigitalMarketingManager(Paid)
“Digital Marketing Manager (Paid) at Capital One Software. Skills: Paid Search (Google), Paid Social (LinkedIn, Meta), Programmatic campaigns, Agency management, Data analysis, Go-to-market strategy. Own the strategy and execution of all campaign initiatives, with a primary focus on acquiring high-intent enterprise leads. Own the end-to-end strategy for Paid Search (Google)”
What You'll Achieve.
Acquiring high-intent enterprise leads; Optimized for pipeline and conversion; Efficient Cost Per Acquisition (CPA); Drive down the "Cost per SQL."
Industry & Context.
Gathering market signals; Delivering deep-funnel insights; Translating "vanity metrics" (CPC, CTR) into business outcomes (MQL, SQL, Pipeline)
Capital One will not sponsor a new applicant for employment authorization for this position
What They're Looking For.
Must Have
Bachelor’s Degree or military experience, At least 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products, At least 2 years of experience managing external advertising or performance marketing agencies, At least 2 years of experience utilizing Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), or Salesforce (CRM), At least 2 years of experience managing data sets and translating "vanity metrics" (CPC, CTR) into business outcomes (MQL, SQL, Pipeline)
Nice to Have
5+ years of experience navigating complex legal and compliance review cycles in financial services or a similarly regulated tech environment, Familiarity with Account-Based Marketing (ABM) platforms (6sense, Demandbase), 5+ years of experience with Google Tag Manager (GTM) and pixel management to ensure accurate full-funnel attribution, Exceptional ability to visualize data and present "the story behind the numbers" to senior executives
What You'll Do.
Own the strategy and execution of all campaign initiatives
with a primary focus on acquiring high-intent enterprise leads
Own the end-to-end strategy for Paid Search (Google)
Architect complex campaign structures that target high-intent keywords while maintaining an efficient Cost Per Acquisition (CPA)
Manage paid social (LinkedIn
Meta) and programmatic campaigns to drive awareness and capture demand
Ensure a seamless transition from ad-click to high-converting landing pages
Manage and track annual media spend
Establish an A/B testing framework for creative
and landing pages to constantly drive down the "Cost per SQL."
How You'll Work.
Team & Collaboration
Act as a strategic partner to the Product Marketing (PMM) team; Collaborate deeply with Product Marketing to align paid messaging with product roadmaps; Deliver insights from ad performance to PMM to help refine our value proposition; Provide monthly and quarterly forecasts to leadership
Communication Scope
Present "the story behind the numbers" to senior executives
Process & Methodology
Manage an external agency to execute at scale, Set clear KPIs, lead weekly performance syncs, and hold partners accountable for high-fidelity execution and innovative testing
Applying for this Digital Marketing Manager (Paid) role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Capital One Software?
Real rants from real employees. Read before you apply.