Pavago
Staffing and Recruiting
DigitalMarketingManager(B2B)
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“Digital Marketing Manager (B2B) at Pavago. Skills: B2B marketing strategy, Multi-channel campaign management, Hands-on execution, Analytics and reporting. Develop and execute B2B marketing strategy. Own marketing funnel end-to-end”
What You'll Achieve.
Drive measurable business impact; Demand generation; Pipeline growth; Positioning; Conversion optimization; Long-term brand development; Maximize ROI and performance; Growth in MQLs and SQLs; Improved CAC and marketing ROI; Increased website traffic and conversion performance; Lead-to-opportunity conversion rates; Consistent pipeline growth; Marketing contribution to revenue; Improved brand visibility, engagement, and market positioning
Industry & Context.
Analytical mindset; Ability to make data-backed decisions; Use data-driven decision making
Working Hours: U. S. Eastern Time (EST), Remote (Pakistan, LATAM, Eastern Europe Preferred)
What They're Looking For.
Must Have
Proven experience in B2B marketing leadership roles, Demonstrated success driving measurable growth through paid advertising, Demonstrated success driving measurable growth through outbound campaigns, Demonstrated success driving measurable growth through organic marketing, Demonstrated success driving measurable growth through demand generation, understanding of modern B2B marketing tools and platforms, analytical mindset and ability to make data-backed decisions, Excellent project management skills, Excellent communication skills, Excellent leadership skills, Ability to balance strategy with execution in a hands-on environment
Nice to Have
Experience leading marketing functions for B2B service-based or professional industries, Background in ABM (Account-Based Marketing), Background in performance-driven demand generation, Familiarity with HubSpot, Salesforce, Marketo, or other CRM/automation systems, Experience managing cross-functional marketing teams or external contractors, storytelling capabilities, positioning capabilities, brand development capabilities
What You'll Do.
Develop and execute B2B marketing strategy
Own marketing funnel end-to-end
Align marketing initiatives with sales goals
Build and manage marketing resources
retention opportunities
Lead and optimize multi-channel campaigns
Manage and allocate marketing budgets
Oversee campaign messaging and positioning
Ensure brand consistency across touchpoints
Launch and manage lead generation campaigns
Test new acquisition channels and tactics
Optimize funnel performance using A/B testing
Monitor pipeline quality and adjust strategies
Track and analyze marketing KPIs
Build actionable reporting dashboards
Present recommendations and insights to leadership
How You'll Work.
Team & Collaboration
Align marketing initiatives closely with leadership; Collaborate with content, design, sales, and technical teams; Present recommendations and strategic insights to leadership
Communication Scope
Excellent communication skills; Communicator who can lead initiatives cross-functionally
Process & Methodology
Excellent project management skills
Full Job Description
### **Digital Marketing Manager (B2B)** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Eastern Time (EST) **Location:** Remote (Pakistan, LATAM, Eastern Europe Preferred) ### **About the Role** Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing, and can drive measurable business impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the complete marketing funnel — from demand generation and pipeline growth to positioning, conversion optimization, and long-term brand development. This is a high-ownership role for someone who can think strategically while also executing campaigns, managing performance, and continuously optimizing results. ### **What You’ll Own** ### **Marketing Strategy & Leadership** • Develop and execute a holistic B2B marketing strategy focused on growth and brand awareness • Own the marketing funnel end-to-end, including demand generation, lead nurturing, and positioning • Align marketing initiatives closely with leadership and sales revenue goals • Build, manage, and mentor high-performing marketing resources, contractors, or teams • Continuously identify opportunities to improve acquisition, conversion, and retention strategies ### **Multi-Channel Campaign Management** • Lead and optimize campaigns across: • Paid media • SEO • Social media • Email marketing • Outbound campaigns • Partnerships and collaborations • Manage and allocate budgets effectively to maximize ROI and performance • Oversee campaign messaging, positioning, and creative direction across all channels • Ensure brand consistency across every customer touchpoint ### **Hands-On Execution & Optimization** • Launch and manage campaigns designed to attract, engage, and con
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