Pavago
Staffing and Recruiting
DigitalMarketingManager(B2B)
Neural analysis suggests this role is
optimal for Senior candidates.
“Digital Marketing Manager (B2B) at Pavago. Skills: Digital Marketing Strategy, B2B Marketing, Growth Marketing, Demand Generation, Multi-Channel Campaign Management, Analytics & Performance Reporting. Develop and execute a holistic B2B marketing strategy focused on growth and brand awareness. Own the marketing funnel end-to-end, including demand generation, lead nurturing, and positioning”
What You'll Achieve.
drive measurable business impact across paid, organic, outbound, and brand initiatives; Growth in MQLs and SQLs; Improved CAC and marketing ROI; Increased website traffic and conversion performance; lead-to-opportunity conversion rates; Consistent pipeline growth and marketing contribution to revenue; Improved brand visibility, engagement, and market positioning
Industry & Context.
analytical mindset and ability to make data-backed decisions; Optimize funnel performance using A/B testing, performance analysis, and conversion data; Use data-driven decision making to continuously improve performance across channels; Analyze results and refine targeting, messaging, and performance strategies
U. S. Eastern Time (EST) working hours, Remote (Pakistan, LATAM, Eastern Europe Preferred)
What They're Looking For.
Must Have
Proven experience in B2B marketing leadership roles, Demonstrated success driving measurable growth through paid advertising, Demonstrated success driving measurable growth through outbound campaigns, Demonstrated success driving measurable growth through organic marketing, Demonstrated success driving measurable growth through demand generation, understanding of modern B2B marketing tools and platforms, analytical mindset and ability to make data-backed decisions, Excellent project management skills, Excellent communication skills, Excellent leadership skills, Ability to balance strategy with execution in a hands-on environment
Nice to Have
Experience leading marketing functions for B2B service-based or professional industries, Background in ABM (Account-Based Marketing), Background in performance-driven demand generation, Experience managing cross-functional marketing teams or external contractors, storytelling capabilities, positioning capabilities, brand development capabilities
What You'll Do.
Develop and execute a holistic B2B marketing strategy focused on growth and brand awareness
Own the marketing funnel end-to-end
including demand generation
Align marketing initiatives closely with leadership and sales revenue goals
and mentor high-performing marketing resources
Continuously identify opportunities to improve acquisition
and retention strategies
Lead and optimize campaigns across paid media
partnerships and collaborations
Manage and allocate budgets effectively to maximize ROI and performance
Oversee campaign messaging
and creative direction across all channels
Ensure brand consistency across every customer touchpoint
Launch and manage campaigns designed to attract
and convert qualified leads
Test and experiment with new acquisition channels
Optimize funnel performance using A/B testing
Monitor pipeline quality and adjust strategies based on lead performance and revenue outcomes
Track and analyze KPIs including MQLs and SQLs
Traffic and conversion rates
Lead-to-opportunity conversion
Build actionable reporting dashboards and performance summaries
Present recommendations and strategic insights to leadership regularly
Use data-driven decision making to continuously improve performance across channels
How You'll Work.
Team & Collaboration
Align marketing initiatives closely with leadership and sales revenue goals; Collaborate with content, design, sales, and technical teams to ensure cohesive execution; Collaborate with sales, leadership, and creative teams on growth priorities
Communication Scope
Excellent communication skills; communicator who can lead initiatives cross-functionally; Present recommendations and strategic insights to leadership regularly
Process & Methodology
Excellent project management skills, Manage and allocate budgets effectively, Oversee campaign messaging, positioning, and creative direction, Manage cross-functional marketing teams or external contractors
Full Job Description
### **Digital Marketing Manager (B2B)** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Eastern Time (EST) **Location:** Remote (Pakistan, LATAM, Eastern Europe Preferred) ### **About the Role** Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing, and can drive measurable business impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the complete marketing funnel — from demand generation and pipeline growth to positioning, conversion optimization, and long-term brand development. This is a high-ownership role for someone who can think strategically while also executing campaigns, managing performance, and continuously optimizing results. ### **What You’ll Own** ### **Marketing Strategy & Leadership** • Develop and execute a holistic B2B marketing strategy focused on growth and brand awareness • Own the marketing funnel end-to-end, including demand generation, lead nurturing, and positioning • Align marketing initiatives closely with leadership and sales revenue goals • Build, manage, and mentor high-performing marketing resources, contractors, or teams • Continuously identify opportunities to improve acquisition, conversion, and retention strategies ### **Multi-Channel Campaign Management** • Lead and optimize campaigns across: • Paid media • SEO • Social media • Email marketing • Outbound campaigns • Partnerships and collaborations • Manage and allocate budgets effectively to maximize ROI and performance • Oversee campaign messaging, positioning, and creative direction across all channels • Ensure brand consistency across every customer touchpoint ### **Hands-On Execution & Optimization** • Launch and manage campaigns designed to attract, engage, and con
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