DigitalMarketingManager

## Description About the role You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap. This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes. ## What you'll do...... Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output Edit and direct SEO content production, partnering with marketing leadership on editorial calendar Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets) ## You are a perfect fit, if you have… 3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency." Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity. HubSpot CMS expertise — modules, templates, HubL, theme tokens Strong fluency in