Tentworks Interactive
Gaming
DigitalMarketingManager
“Digital Marketing Manager at Tentworks Interactive. Skills: Game marketing, Community management, Global campaign execution, Social media management, Performance marketing. Develop and execute global marketing strategies for _Becoming Pablo_ and future titles. Build and enhance Tentworks Interactive’s brand visibility worldwide”
What You'll Achieve.
Growth in Steam wishlists within the first six months; Sales performance post-launch; Engagement and growth across Discord and Reddit; Influencer reach and media coverage; ROI from paid marketing campaigns; Brand awareness and global visibility
Industry & Context.
analytical and data-driven decision-making skills
Willingness to travel for trade shows and industry events
What They're Looking For.
Must Have
4–7 years of experience in marketing within the gaming industry, Proven track record in game marketing and community management, Hands-on experience managing Discord and Reddit communities, understanding of the global PC gaming ecosystem, Experience with Steam platform marketing and product launches, Expertise in social media, influencer marketing, and PR, Experience in performance marketing and paid acquisition, analytical and data-driven decision-making skills, Excellent communication and storytelling abilities, Ability to collaborate with global teams and external partners, Willingness to travel for trade shows and industry events
Nice to Have
Experience launching games on Steam or other PC platforms, Background in indie game marketing or working with publishers, Familiarity with tools such as Hootsuite, Sprout Social, HypeAuditor, Google Analytics, and Steamworks, Experience with crisis management and brand communications, Passion for strategy, tycoon, simulation, or tower defense games
What You'll Do.
Develop and execute global marketing strategies for _Becoming Pablo_ and future titles
Build and enhance Tentworks Interactive’s brand visibility worldwide
Manage and grow Tentworks’ presence on Discord
Own and moderate the official Discord server and Reddit account
Foster a highly engaged global community
Plan and execute AMAs
and community-driven campaigns
Optimize the Steam store page
and promotional campaigns
Drive wishlist growth and conversions
Support Early Access and full-release marketing strategies
and manage relationships with influencers
Coordinate PR initiatives
Support crisis communication and reputation management
Plan and execute paid marketing campaigns across digital channels
Monitor and optimize campaign performance using data-driven insights
Track KPIs such as wishlists
Represent Tentworks Interactive at trade shows and gaming events in India and internationally
Support brand activations and partnerships
How You'll Work.
Team & Collaboration
Work closely with the CMO; Collaborate with third-party publishing and marketing partners; Collaborate with cross-functional teams; Collaborate with global teams and external partners
Communication Scope
Excellent communication and storytelling abilities
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