Techo-Bloc
Building Materials
DigitalMarketingManager
“Digital Marketing Manager at Techo-Bloc. Skills: Acquisition strategy, Web performance, Analytics, Creative judgment. Define digital acquisition strategy. Shape campaign execution”
What You'll Achieve.
Ensure strategy translates into measurable impact; Attracting high-quality, high-intent demand that converts; Improve conversion, clarity, and usability; Elevate the quality of messaging and execution; Ensure full visibility into performance; Connect marketing activity to business outcomes; Increase visibility and qualified traffic; Translate keyword, ranking, and traffic performance into business impact; Drive engagement and conversion; Ensure new features are aligned with business goals; Clear, effective acquisition strategy; Higher-quality leads; Improved conversion rates; Stronger, more compelling campaigns; Website that performs as a true growth engine; Full visibility into what drives results
Industry & Context.
Analytical rigor; Identify friction points and opportunities; Identify and resolve gaps in tracking; Analyze performance; Identify what’s working, what’s not, and why
What They're Looking For.
Must Have
7+ years in digital strategy, growth, or performance roles, experience in acquisition strategy and funnel optimization, Experience working closely with creative and performance teams, Experience influencing or improving web experience and conversion, Comfortable working across data, campaigns, and customer experience
What You'll Do.
Define digital acquisition strategy
Shape campaign execution
Ensure digital ecosystem performance
Own website conversion effectiveness
Guide CRO initiatives
Define campaign strategic direction
Lead briefing and ideation
Define measurement framework
Strengthen attribution models
Identify product experience opportunities
Analyze performance across campaigns
Define experimentation roadmap
How You'll Work.
Team & Collaboration
Work closely with web team; Partner with Creative & Performance teams; Work with UX, development, content teams; Work closely with Creative & Brand; Work closely with Performance / Digital teams; Work closely with Ecommerce; Work closely with Sales; Align teams around growth strategy
Communication Scope
Translate complex data into clear direction
Applying for this Digital Marketing Manager role?
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