Pinch-A-Penny
Retail
DigitalMarketingManager
Neural analysis suggests this role is
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“Digital Marketing Manager at Pinch-A-Penny. Skills: Ecommerce Management, Digital Marketing, Paid Media, Email Marketing. Manage website optimization. Ensure conversion-focused user experience”
What You'll Achieve.
Drive profitable website sales; Improve conversion rate; Improve average order value; Hit revenue targets; Hit ROI targets
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years ecommerce experience, 5+ years digital marketing experience, Hands-on paid media management, Hands-on email marketing management, Proven ecommerce revenue growth, Proven conversion optimization success, SEO experience, SEM experience, Content marketing experience, Advanced analytical skills, Experience using GA4, Experience using marketing dashboards, Experience with lead generation campaigns, Experience with integrated digital media, Experience with CRO tactics, Ability to work fast-paced environment, Ability to demonstrate analytical skills, Ability to demonstrate technical knowledge, Ability to demonstrate attention to detail
Nice to Have
Bachelor's degree in Business Administration, Bachelor's degree in Digital Marketing, Bachelor's degree in similar discipline, Retail experience preferred, Franchised environments experience preferred, Digital Marketing Certifications, Franchise experience a plus
What You'll Do.
Manage website optimization
Ensure conversion-focused user experience
Partner with developers for site enhancements
Manage UX/UI improvements
Manage feature releases
Manage technical roadmaps
Manage ecommerce merchandising
Manage product taxonomy
Monitor site performance
Ensure ADA best practices
Ensure security best practices
Plan paid media programs
Execute paid media programs
Optimize paid media programs
Drive profitable website sales
Develop email lifecycle marketing
Collaborate with creative team
Ensure consistent messaging
Create compelling digital experiences
Leverage personalization
Leverage CRO best practices
Improve conversion rate
Improve average order value
Report on ecommerce KPIs
Track campaign analytics
Translate data into insights
Optimize campaign performance
Create effective campaigns
Prepare performance reports
Present reports to team
Present reports to leadership
Support omnichannel initiatives
Support campaign promotions
Support in-store pick-up
Work closely with merchandising
Work closely with customer service
Ensure ability to support ecommerce plans
Perform other job-related duties
How You'll Work.
Team & Collaboration
Internal teams; External developers; Creative team; Merchandising teams; IT teams; Customer service teams
Communication Scope
Presenting reports
Process & Methodology
Technical roadmaps
Full Job Description
*This is an On-site role in Clearwater, FL* **Location: Pinch A Penny Administration**; 6385 150th Ave N. Clearwater, FL 33760 **You want Benefits? You’ve got it!** Our generous benefits package includes: * Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs * 401 (k) with generous company match * Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure!) * 100% employer paid Life Insurance and Long-Term Disability Insurance * Paid Parental Leave * Fully Funded Tuition Education Programs * Employee Stock Purchase Plan * Excellent career advancement and training opportunities to support your career growth * Employee Discounts and much more! **What to Expect?** The Ecommerce Marketing Manager is responsible for website performance and optimization, driving online traffic, conversion and revenue while supporting our franchise network. This role blends hands-on digital execution with strategic leadership—overseeing website experience, ecommerce merchandising, paid media, and lifecycle marketing to deliver measurable growth. **On a daily basis our E-commerce Marketing Manager:** * **Website & Ecommerce Management** * Own day-to-day management and optimization of PinchAPenny.com, ensuring a best-in-class, conversion-focused user experience. * Partner with internal teams and external developers to manage site enhancements, UX/UI improvements, feature releases, and technical roadmaps. * Manage ecommerce merchandising, product taxonomy, content, promotions, and on-site SEO. * Monitor site performance (speed, uptime, accessibility) and ensure ADA and security best practices. * **Digital Marketing & Demand Generation** * Plan, execute, and optimize paid media programs (search, google shopping, Pmax, programmatic, social, display, retargeting) to drive profitable website sales. * Develop email lifecycle marketing including acquisition, onboarding, promotional, and retention campaigns. * Collaborate
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