Pavago
Staffing and Recruiting
DigitalMarketingManager
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“Digital Marketing Manager at Pavago. Skills: B2B marketing strategy, Growth marketing, Demand generation, Performance optimization. Develop and execute B2B marketing strategy. Own marketing funnel end-to-end”
What You'll Achieve.
Drive measurable pipeline and revenue impact; Ensuring consistent growth; High-quality lead flow; Brand visibility; Maximize ROI and efficiency; Pipeline growth; Customer acquisition; Improve results; Strengthen market visibility; Strengthen market engagement; Improve lead quality; Improve funnel conversion; Align campaign; Support business priorities; Generate measurable business impact
Industry & Context.
Analytical mindset; Data-driven insights; Experimentation
What They're Looking For.
Must Have
B2B marketing leadership roles, Driving measurable growth, B2B marketing tools and platforms, Balancing strategic planning, Analytical mindset, Leadership, communication, and project management skills
Nice to Have
Marketing functions in B2B service-based, SaaS, or professional industries, Account-based marketing (ABM), Performance-driven demand generation, CRM and automation platforms, Managing cross-functional marketing teams, External agencies, Branding, storytelling, and positioning capabilities, Scaling marketing systems in high-growth environments
What You'll Do.
Develop and execute B2B marketing strategy
Own marketing funnel end-to-end
Partner with leadership and sales teams
and mentor marketing resources
Identify scalable growth opportunities
Lead and optimize multi-channel marketing campaigns
Manage budgets and allocate spend
Oversee campaign messaging
and creative direction
Launch and manage performance-driven campaigns
Test new acquisition channels
Track and analyze campaign performance metrics
Build dashboards and reports
Use data-driven insights to refine targeting
Present actionable recommendations
Continuously optimize campaigns
Collaborate with content
Guide messaging strategy and brand positioning
Support content initiatives
Ensure marketing efforts align with brand voice
Work closely with sales teams
Coordinate with operations and product stakeholders
Contribute to broader growth strategy discussions
How You'll Work.
Team & Collaboration
Partner with leadership; Partner with sales teams; Collaborate with content teams; Collaborate with design teams; Collaborate with technical teams; Work with sales teams; Coordinate with operations; Coordinate with product stakeholders; Growth strategy discussions
Communication Scope
Performance updates; Actionable recommendations
Process & Methodology
Project management
Full Job Description
### **Job Title: Digital Marketing Manager (B2B)** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Eastern Time (EST) ### **About the Role** Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels. This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact. The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility. The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management. ### **Responsibilities** ### **Strategy & Marketing Leadership** • Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals • Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion • Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives • Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed • Identify scalable growth opportunities across acquisition, retention, and brand channels ### **Campaign Management & Growth Execution** • Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content • Manage budgets and allocate spend strategically to maximize ROI and efficiency • Oversee campaign messaging, positioning, and creative direction to maintain brand consistency • Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition • Test new ac
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