Pavago
Staffing and Recruiting
DigitalMarketingManager
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optimal for Manager candidates.
“Digital Marketing Manager at Pavago. Skills: B2B marketing strategy, Demand generation, Growth marketing, Performance marketing. Develop B2B marketing strategy. Execute B2B marketing strategy”
What You'll Achieve.
Drive measurable business impact; Maximize ROI; Maximize performance; Improve acquisition; Improve conversion; Improve retention; Ensure cohesive execution; Improve performance across channels; Growth in MQLs; Growth in SQLs; Improved CAC; Improved marketing ROI; Increased website traffic; Increased conversion performance; Increased lead-to-opportunity conversion; Consistent pipeline growth; Marketing contribution to revenue; Improved brand visibility; Improved brand engagement; Improved market positioning
Industry & Context.
Performance analysis; Data-backed decisions
What They're Looking For.
Must Have
Proven experience in B2B marketing leadership, Demonstrated success driving measurable growth, understanding of modern B2B marketing tools, analytical mindset, data-backed decisions, Excellent project management skills, Excellent communication skills, Excellent leadership skills, Ability to balance strategy with execution
Nice to Have
Experience leading marketing functions for B2B service-based industries, Experience leading marketing functions for professional industries, Background in ABM, Background in performance-driven demand generation, Familiarity with HubSpot, Familiarity with Salesforce, Familiarity with Marketo, Familiarity with CRM/automation systems, Experience managing cross-functional marketing teams, Experience managing external contractors, Storytelling capabilities, Positioning capabilities, Brand development capabilities
What You'll Do.
Develop B2B marketing strategy
Execute B2B marketing strategy
Align marketing initiatives
Build marketing resources
Manage marketing resources
Mentor marketing resources
Identify acquisition opportunities
Identify conversion opportunities
Identify retention opportunities
Oversee campaign messaging
Oversee campaign positioning
Oversee creative direction
Ensure brand consistency
Attract qualified leads
Engage qualified leads
Convert qualified leads
Test acquisition channels
Optimize funnel performance
Monitor pipeline quality
Build reporting dashboards
Build performance summaries
Present recommendations
Present strategic insights
How You'll Work.
Team & Collaboration
Align with leadership; Align with sales; Collaborate with content teams; Collaborate with design teams; Collaborate with sales teams; Collaborate with technical teams; Collaborate with creative teams
Communication Scope
Communication skills
Process & Methodology
Project management
Full Job Description
### **Digital Marketing Manager (B2B)** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Eastern Time (EST) **Location:** Remote (Pakistan, LATAM, Eastern Europe Preferred) ### **About the Role** Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing, and can drive measurable business impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the complete marketing funnel — from demand generation and pipeline growth to positioning, conversion optimization, and long-term brand development. This is a high-ownership role for someone who can think strategically while also executing campaigns, managing performance, and continuously optimizing results. ### **What You’ll Own** ### **Marketing Strategy & Leadership** • Develop and execute a holistic B2B marketing strategy focused on growth and brand awareness • Own the marketing funnel end-to-end, including demand generation, lead nurturing, and positioning • Align marketing initiatives closely with leadership and sales revenue goals • Build, manage, and mentor high-performing marketing resources, contractors, or teams • Continuously identify opportunities to improve acquisition, conversion, and retention strategies ### **Multi-Channel Campaign Management** • Lead and optimize campaigns across: • Paid media • SEO • Social media • Email marketing • Outbound campaigns • Partnerships and collaborations • Manage and allocate budgets effectively to maximize ROI and performance • Oversee campaign messaging, positioning, and creative direction across all channels • Ensure brand consistency across every customer touchpoint ### **Hands-On Execution & Optimization** • Launch and manage campaigns designed to attract, engage, and con
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