Pavago
Staffing and Recruiting
DigitalMarketingManager
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“Digital Marketing Manager at Pavago. Skills: Paid acquisition, Organic growth, Funnel optimization, Performance marketing. Drive growth across paid channels. Drive growth across organic channels”
What You'll Achieve.
Generate qualified leads; Improve efficiency; Build scalable growth engine; Reduce CPL; Reduce CPA; Improve ROAS; Improve campaign efficiency; Grow organic engagement; Grow inbound growth; Scale paid acquisition systems; Scale organic acquisition systems; Fast testing cycles; Fast optimization cycles; Grow pipeline; Grow revenue
Industry & Context.
Data-driven decision making; Identify bottlenecks; Identify opportunities
What They're Looking For.
Must Have
3+ years digital marketing experience, Manage Google Ads campaigns, Manage Meta Ads campaigns, Manage LinkedIn Ads campaigns, Generate B2B leads, Grow measurable pipeline, Manage multiple acquisition channels, PPC strategy understanding, Audience segmentation understanding, Retargeting understanding, Funnel optimization understanding, Attribution models understanding, Launch campaigns independently, Manage optimization independently, Analyze performance independently, Scale results independently, Copywriting skills, Conversion-focused messaging skills
Nice to Have
HubSpot experience, Salesforce experience, Marketo experience, Organic social media growth experience, Manage multiple client accounts, Manage large advertising budgets, Canva familiarity, Adobe Creative Suite familiarity, Google Ads certification, Meta certification
What You'll Do.
Drive growth across paid channels
Drive growth across organic channels
Manage paid acquisition
Manage organic growth
Manage revenue performance
Manage Google Ads campaigns
Manage Meta Ads campaigns
Manage LinkedIn Ads campaigns
Manage X Ads campaigns
Manage Reddit Ads campaigns
Manage TikTok Ads campaigns
Manage Pinterest Ads campaigns
Manage YouTube Ads campaigns
Manage emerging growth channels
Generate qualified leads
Build scalable growth engine
Manage paid campaigns
Design B2B lead generation strategies
Launch campaigns end-to-end
Manage optimization workflows
Test creative formats
Develop content strategies
Align content with campaigns
Align content with goals
Test messaging organically
Scale messaging through paid
Build audience engagement
Build brand visibility
Identify platform trends
Identify growth opportunities
Monitor campaign performance daily
Make proactive adjustments
Improve conversion rates
Run structured A/B tests
Test bidding strategies
Identify scalable opportunities
Stay ahead of platform updates
Stay ahead of privacy changes
Stay ahead of attribution shifts
Stay ahead of algorithm updates
Track performance across paid channels
Track performance across organic channels
Track performance across landing pages
Track performance across funnel stages
Own attribution workflows
Focus reports on insights
Focus reports on trends
Focus reports on recommendations
Focus reports on revenue impact
Translate data into growth decisions
Align marketing with sales goals
Align marketing with revenue goals
Collaborate with design teams
Collaborate with content teams
Collaborate with sales teams
Collaborate with leadership
Provide feedback on ad creatives
Provide feedback on messaging
Provide feedback on funnel performance
Provide feedback on landing pages
Contribute to growth marketing
Contribute to lifecycle marketing
Contribute to demand generation
How You'll Work.
Team & Collaboration
Cross-functional teams; Design teams; Content teams; Sales teams; Leadership collaboration
Communication Scope
Explain performance insights
Process & Methodology
Campaign execution, Optimization workflows, A/B testing, Scalable opportunities
Full Job Description
### **Digital Marketing Manager – Remote | Paid Ads, Organic Growth & Multi-Channel Performance Marketing** **Employment Type:** Full-Time (Remote) **Working Hours:** U.S. Time Zones ### **About the Role** At Pavago, one of our clients is hiring a Digital Marketing Manager to drive growth across both paid and organic channels. This is not a coordination-only marketing role. You’ll be directly responsible for: * Paid acquisition * Organic growth * Campaign execution * Funnel optimization * Audience growth * Lead generation * Revenue performance You’ll manage and optimize campaigns across: * Google Ads * Meta (Facebook & Instagram) * LinkedIn * X (Twitter) * Reddit * TikTok * Pinterest * YouTube * Emerging growth channels The goal is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic marketing. If you’re someone who thinks in funnels, tests constantly, and makes decisions based on performance data — this role is built for you. ### **What You’ll Own** ### **Paid Media Strategy & Campaign Execution** * Build and manage campaigns across: * Google Ads (Search, Performance Max, Display, YouTube) * Meta Ads (Facebook & Instagram) * LinkedIn Ads * X (Twitter) Ads * Reddit Ads * TikTok Ads * Design full-funnel B2B lead generation strategies * Launch campaigns end-to-end, including: * Audience targeting * Campaign structure * Conversion tracking * Creative direction * Optimization workflows * Write and test high-converting ad copy * Continuously test: * Messaging * Audiences * Hooks * Creative formats * Landing pages ### **Organic & Social Media Growth** * Own organic growth across: * LinkedIn * X (Twitter) * Instagram * TikTok * Other relevant social platforms * Develop content strategies aligned with paid campaigns and growth goals * Test messaging organically before scaling through paid media * Build: * Audience engagement * Brand visibility * Organic reach * Inbound demand * Identify platform-specific trends and
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