Pavago
Staffing and Recruiting
DigitalMarketingManager
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“Digital Marketing Manager at Pavago. Skills: Paid Media Strategy, Organic & Social Media Growth, Optimization & Scaling, Analytics, Tracking & Attribution. Drive growth across paid and organic channels. Manage and optimize paid acquisition campaigns”
What You'll Achieve.
Consistent growth in qualified leads; Consistent growth in pipeline; Reduced CPL over time; Reduced CPA over time; Improved ROAS; Improved campaign efficiency; Increased organic engagement; Increased inbound growth; Scalable paid acquisition systems; Scalable organic acquisition systems; Fast testing cycles; Fast optimization cycles; Generate qualified leads; Improve efficiency; Build scalable growth engine
Industry & Context.
Performance-driven; Analytical; Make decisions based on performance data; Balance creativity with data-driven decision-making; Identify bottlenecks; Audit tracking and attribution accuracy
What They're Looking For.
Must Have
3+ years of hands-on digital marketing experience, Experience managing campaigns across Google Ads, Experience managing campaigns across Meta Ads, Experience managing campaigns across LinkedIn Ads, Proven ability to generate B2B leads and measurable pipeline growth, Experience managing campaigns across multiple acquisition channels, Deep understanding of PPC strategy, Deep understanding of Audience segmentation, Deep understanding of Retargeting, Deep understanding of Funnel optimization, Deep understanding of Attribution models, Experience with Google Analytics 4 (GA4), Experience with Google Tag Manager (GTM), Experience with Conversion tracking, Ability to independently launch campaigns, Ability to independently manage optimization, Ability to independently analyze performance, Ability to independently scale results, Copywriting and conversion-focused messaging skills
Nice to Have
HubSpot, Salesforce, Marketo, Organic social media growth experience, Experience managing multiple client accounts, Experience managing large advertising budgets, Canva, Adobe Creative Suite, Google Ads certifications, Meta certifications
What You'll Do.
Drive growth across paid and organic channels
Manage and optimize paid acquisition campaigns
Manage and optimize organic growth initiatives
Execute multi-channel marketing campaigns
Optimize marketing funnels for performance
Grow target audiences
Generate qualified leads
Improve marketing efficiency
Build scalable growth engine
Develop content strategies
Monitor campaign performance daily
Make proactive performance adjustments
Run structured A/B tests
Identify scalable opportunities
Track and analyze channel performance
Own pixel setup and event tracking
Own UTM structures and attribution workflows
Build performance reports
Translate data into growth decisions
Align marketing with sales goals
Collaborate with design teams
Collaborate with content teams
Collaborate with sales teams
Collaborate with leadership
Provide feedback on ad creatives
Provide feedback on messaging
Provide feedback on funnel performance
Provide feedback on landing pages
How You'll Work.
Team & Collaboration
Align marketing initiatives with sales and revenue goals; Collaborate with design teams; Collaborate with content teams; Collaborate with sales teams; Collaborate with leadership
Communication Scope
Clearly explain performance insights
Full Job Description
### **Digital Marketing Manager – Remote | Paid Ads, Organic Growth & Multi-Channel Performance Marketing** **Employment Type:** Full-Time (Remote) **Working Hours:** U.S. Time Zones ### **About the Role** At Pavago, one of our clients is hiring a Digital Marketing Manager to drive growth across both paid and organic channels. This is not a coordination-only marketing role. You’ll be directly responsible for: * Paid acquisition * Organic growth * Campaign execution * Funnel optimization * Audience growth * Lead generation * Revenue performance You’ll manage and optimize campaigns across: * Google Ads * Meta (Facebook & Instagram) * LinkedIn * X (Twitter) * Reddit * TikTok * Pinterest * YouTube * Emerging growth channels The goal is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic marketing. If you’re someone who thinks in funnels, tests constantly, and makes decisions based on performance data — this role is built for you. ### **What You’ll Own** ### **Paid Media Strategy & Campaign Execution** * Build and manage campaigns across: * Google Ads (Search, Performance Max, Display, YouTube) * Meta Ads (Facebook & Instagram) * LinkedIn Ads * X (Twitter) Ads * Reddit Ads * TikTok Ads * Design full-funnel B2B lead generation strategies * Launch campaigns end-to-end, including: * Audience targeting * Campaign structure * Conversion tracking * Creative direction * Optimization workflows * Write and test high-converting ad copy * Continuously test: * Messaging * Audiences * Hooks * Creative formats * Landing pages ### **Organic & Social Media Growth** * Own organic growth across: * LinkedIn * X (Twitter) * Instagram * TikTok * Other relevant social platforms * Develop content strategies aligned with paid campaigns and growth goals * Test messaging organically before scaling through paid media * Build: * Audience engagement * Brand visibility * Organic reach * Inbound demand * Identify platform-specific trends and
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