NBC
Financial Services
DigitalMarketingManager
“Digital Marketing Manager at NBC. Skills: Digital marketing strategies, Digital campaigns, Content creation. Lead digital marketing strategies. Drive integrated digital campaigns”
What You'll Achieve.
Accelerating brand growth; Customer engagement; Commercial performance; Optimize performance, ROI, and customer experience; Drive brand and campaigns awareness; Customer engagement, and revenue growth; Drive lead generation, customer acquisition, and conversion; Grow number of visitors as per annual set targets; Drive business leads collection from social media and digital media channels as per the set target per campaign
Industry & Context.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound; Analyse key metrics and tweak strategy as needed; Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans
What They're Looking For.
Must Have
Knowledge and experience in the tenets of traditional and digital marketing, Bachelor Degree in Digital Marketing, Information technology or any other related degree, Demonstrates creativity and documented immersion in social & digital media, Proficient in content creation application, Experience sourcing and managing content development and publishing, Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound, Excellent verbal, written, and interpersonal skills, Good time management and organizational skills, Minimum of 2-5 years' relevant experience in managing social and digital media, Knowledge in Communications is an added advantage, Marketing, Creative and innovative thinking, Effective communication - Basic, Experience in a similar environment, Marketing Management, Openness to change
Nice to Have
Digital familiarity, Enabling team success
What You'll Do.
Lead digital marketing strategies
Drive integrated digital campaigns
Leverage data and analytics
Optimize performance and ROI
Optimize customer experience
Champion innovation and digital excellence
Ensure alignment with business objectives
Plan and execute online marketing efforts
Drive brand and campaigns awareness
Drive customer engagement and revenue growth
Oversee digital campaigns across channels
Ensure effectiveness and ROI
Ensure effective use of digital platforms
Develop and implement digital marketing strategies
Promote NBC products and services
Create and optimize content
Monitor performance daily
Generate and share reports and insights
Coordinate with internal teams and external agencies
Stay up to date with digital trends
Monitor competitors' digital strategies
Drive lead generation
Manage social and digital media marketing campaigns
Develop and execute comprehensive digital marketing strategies
and report on digital campaigns
Oversee development of creative content
Ensure consistency in messaging
and manage all published content
listen and respond to users
sales and high level of engagements
Conduct online advocacy
Expand community and / or influencer outreach efforts
Oversee design for social media graphics
create and manage promotions and social ad campaigns
Manage and grow presence on social media platforms
Manage presence on website
and digital banking portals
Collaborate with digital product and IT teams
Improve customer journeys and user experience
Create and manage an online review funnel
Monitor online reviews and respond
Become an advocate for the company
Map out a comprehensive marketing plan
Drive strategies proven by testing and metrics
Develop organizational elements for capturing reviews
Monitor trends in social media tools
Implement ongoing education
Identify threats and opportunities in user-generated content
Attend selected events for live streaming
Work closely with product managers
Lead internal training or briefing sessions
Work with various teams to update content on NBC website
Work diligently with NBC partners and influencers
Supervise and guide video shooting or photography
recruit and manage influencers and ambassadors
Drive maximum utilisation of NBC website
micro sites and portals
Ensure content are timely updated
Grow number of visitors
Drive business leads collection
Stay up to date with digital trends
and competitors’ strategies
Propose innovative campaigns and tools
Use tools to track KPIs
Provide insights and recommendations
Use data to come up with appropriate campaigns
quarterly and annual reports
Report notable threats
Monitor effective benchmarks for measuring impact
and report on effectiveness of campaigns
Analyse key metrics and tweak strategy
Compile reports for management showing results
Analyse campaigns and translate data into recommendations
Conduct gap analysis and action updates implementation
Act as crisis coordinator
Ensure all legal and regulatory requirements are complied with
Clearly understand contract / MOU terms and conditions
Adhere to bank’s policies and procedures
How You'll Work.
Team & Collaboration
Coordinating with internal teams and external agencies; Work closely with product managers, sales teams, agency partners, and compliance; Lead internal training or briefing sessions on digital best practices and tools; Work with various teams to update content on NBC website; Work diligently with NBC partners and influencers; Collaborate with digital product and IT teams to improve customer journeys and user experience
Communication Scope
Excellent verbal, written, and interpersonal skills
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