Nabu Casa
Technology
DigitalMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Digital Marketing Manager at Nabu Casa. Skills: Digital channels, Campaign execution, Organic search, Paid digital spend. Own performance of digital channels. Plan and execute digital campaigns”
What You'll Achieve.
Clear targets for reach; Clear targets for conversion; Clear targets for subscriber growth; Reducing reliance on paid traffic
Industry & Context.
Distinguish signal from noise
What They're Looking For.
Must Have
Hands-on experience running digital channels, Fluency in analytics, Copywriting for digital contexts, High autonomy
Nice to Have
Experience marketing technical product, Familiarity with Home Assistant ecosystem, Experience working in small remote-first team
What You'll Do.
Own performance of digital channels
Plan and execute digital campaigns
Build and improve organic search presence
Own paid digital spend
Report on digital performance
Grow and engage community presence
Test new growth levers
How You'll Work.
Team & Collaboration
Work with Product Marketing Manager
Full Job Description
Nabu Casa https://www.nabucasa.com is the organisation behind Home Assistant https://www.home-assistant.io, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community. Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription https://www.home-assistant.io/cloud/ and purchase directly funds the ongoing development of Home Assistant and the many other Open Home https://www.openhomefoundation.org/projects/)projects. The Role We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda. Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that. What you are going to do - Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth - Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities - Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time - Run email marketing for Nabu Casa Cloud
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