Granum
Software
DigitalMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Digital Marketing Manager at Granum. Skills: Website performance, Paid media, SEO/AEO. Own website performance. Drive pipeline through website”
What You'll Achieve.
Hit CAC targets; Move conversion rates right direction; Keep LP library current
Industry & Context.
Root cause analysis; Data-driven decision making
What They're Looking For.
Must Have
5+ years experience, Comfort with AI, Openness to AI, Curious about AI, Willing to learn AI
Nice to Have
Experimented with custom GPT, Experimented with Claude project, Experimented with Zapier/Clay automation
What You'll Do.
Own website performance
Drive pipeline through website
Improve technical SEO/AEO
Manage paid media program
Manage agency relationship
Brief external agency
Hold agency accountable
Ensure agency work ladders up
Keep website working for business
Optimize conversion paths
Manage landing page infrastructure
Design CRO experiments
Build CRO test backlog
Manage Core Web Vitals
Manage technical health
Manage technical SEO/AEO foundation
Manage site architecture
Manage Core Web Vitals
Manage landing page infrastructure
Manage LP template library
Manage paid media agency partnership
Manage agency day-to-day
Provide weekly agency check-ins
Manage agency briefing cycles
Provide agency creative feedback
Conduct agency performance reviews
Manage creative direction
Translate pipeline priorities to agency
Review agency reporting critically
Perform weekly reporting
Perform monthly reporting
Perform variance analysis
Diagnose performance issues
Bring performance recommendations
Partner on attribution
Flag data quality issues
Translate performance into clear language
How You'll Work.
Team & Collaboration
Partner with DGMs; Partner with Content Marketing; Partner with Marketing Ops; Partner with external agency; Partner with Product Marketing
Communication Scope
Executive presentations
Full Job Description
What Makes Us Stand Out: Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission. As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness. If this resonates with you, we’d love to meet you and explore how you can help us build the future of the green industry! Our culture and growth has been recognized with multiple awards, it’s a great time to join! Comparably 2024 #23/100 Best (small/ medium sized companies) Leadership Teams Comparably 2024 #63/75 (small/ medium sized companies) Happiest Employees #9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!) #6 of Built In’s 2024 Best Places to Work: Top 50 start-ups in Atlanta (Our second year in a row!) Inc Magazine’s 2023 Best Places to Work Inc. 5000: #131 of 2024 Southeast Regional America’s Fastest Growing Companies. (Our third year in a row!) Inc 5000 America's fastest-growin
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