Care Access
Health
DigitalMarketingManager
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“Digital Marketing Manager at Care Access. Skills: digital marketing strategies, patient recruitment, paid advertising campaigns, data analysis, performance optimization, multi-million dollar ad strategies. lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. develop and implement digital marketing strategies to support patient recruitment”
What You'll Achieve.
increasing patient engagement and recruitment; maximum impact; ensure alignment with organizational goals
Industry & Context.
data analysis; uncovering growth opportunities; proactive problem-solver
100% of work to be performed in a remote office environment, less than 10% travel requirements, Occasional planned travel may be required, Ability to use keyboards and other computer equipment
What They're Looking For.
Must Have
Bachelor’s degree in marketing or a related field, 5+ years of experience in digital/performance marketing and performance optimization
What You'll Do.
lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment
develop and implement digital marketing strategies to support patient recruitment
manage paid advertising campaigns across search
and display platforms
analyze performance data to uncover actionable insights and drive channel optimizations
continuously optimize social advertising efforts through A/B testing
and performance analysis to ensure alignment with organizational goals
activate and grow overall channels used to reach our target audience digitally including programmatic
and other paid social channels
build strategies and activate full funnel campaigns
growing awareness of Care Access and our overall offerings
conduct deep dives into analytics to identify growth opportunities and refine targeting strategies
strategically manage and allocate a multi-million-dollar digital marketing budget to maximize overall performance
work with development and analytics teams to further build out our marketing automation
assist with additional project planning as needed
continuous A/B testing on email and SMS marketing
How You'll Work.
Team & Collaboration
Ability to lead cross-functional teams
Process & Methodology
manage multiple projects
Full Job Description
About Care Access Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow. With programs like Future of Medicine, which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers, which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all. To learn more about Care Access, visit www.CareAccess.com. How This Role Makes a Difference The Digital Marketing Manager will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact. How You'll Make An Impact Digital Paid Media Strategy Develop and implement digital marketing strategies to support patient recruitment. Manage paid advertising campaigns across search, social, and display platforms. Analyze performance data to uncover actionable insights and drive channel optimizations. Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals. Omnichannel Activation: Activate and grow overall channels used to reach our target audience digitally including programmatic, CTV, and other paid soci
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