Codal
web design and development consultancy
DigitalMarketingLeader
Neural analysis suggests this role is
optimal for Senior candidates.
“Digital Marketing Leader at Codal. Skills: demand engine ownership, website strategy and execution, organic visibility, paid digital strategy, landing page optimization, webinar program management, SEO, AEO. Own Codal's demand engine: the website, organic visibility, paid digital, landing pages and the webinar program. Set the strategy and execute it for the digital marketing demand engine”
What You'll Achieve.
drive pipeline across these service lines; generate and convert demand; Codal. com is yours to take from 'great site' to a real conversion machine that ranks, ranks in AI engines, and feeds pipeline every week; Qualified organic traffic growth to priority service-line pages; Site conversion rates and form-fill quality; Webinar attendance, attribution and pipeline contribution; Digital-attributed MQLs and sourced pipeline by quarter; Visibility in AI-driven discovery surfaces (AEO benchmark)
Industry & Context.
solve complex problems
3 days in office
What They're Looking For.
Must Have
5+ years in B2B digital marketing, Consulting firm, agency or professional services background required, technical SEO foundation: schema, Core Web Vitals, crawl, indexation, log file analysis, Working familiarity with AEO and GEO (Generative Engine Optimization), Proven track record building and improving websites that actually convert, with measurable outcomes you can talk about, Hands-on with the modern digital stack: HubSpot, Salesforce, GA4, Search Console, Ahrefs or Semrush, LinkedIn Ads, Google Ads, Comfortable working with engineers and designers: you can write a clear brief and understand basic technical tradeoffs, analytical comfortable in a spreadsheet and in a dashboard
Nice to Have
experience with Sanity, headless CMS, Next.js or other modern composable web stacks
What You'll Do.
Own Codal's demand engine: the website
landing pages and the webinar program
Set the strategy and execute it for the digital marketing demand engine
Own the website roadmap
information architecture and conversion paths
Partner with design and engineering on website redesign roadmap
page templates and ongoing site improvements
Manage the CMS (Sanity); brief
review and ship new pages from copy through launch
Own site performance: Core Web Vitals
Own technical SEO end-to-end: crawl
Build and run the AEO (Answer Engine Optimization) playbook
Run regular SEO audits
monitor SERP performance
and prioritize page-level updates
Partner with the Senior Content Manager on SEO and AEO-driven briefs
Design and ship campaign landing pages with the design team for every major campaign and partner program
Set up conversion tracking
UTMs and routing into HubSpot and Salesforce
Run paid digital campaigns: LinkedIn
agencies and reporting
Own the webinar program end to end: topic strategy
registration and post-event follow-up
Run co-marketing webinars and digital events with technology partners
Track and report on webinar attribution into pipeline
Own the digital marketing dashboard: traffic
Run quarterly performance reviews to identify what to scale
and where to invest next
Connect digital performance back to revenue impact
How You'll Work.
Team & Collaboration
Collaborate with some of the most innovative organizations in the world; Work closely with design, engineering, content and sales; Partner with design and engineering on the redesign roadmap, A tests, page templates and ongoing site improvements; Partner with the Senior Content Manager on SEO and AEO-driven briefs; Design and ship campaign landing pages with the design team; Run co-marketing webinars and digital events with technology partners; Work with engineers and designers; Work with India-based content support
Communication Scope
write a clear brief
Process & Methodology
Own the roadmap, performance, information architecture and conversion paths, Manage the CMS (Sanity); brief, review and ship new pages from copy through launch, Build and run the AEO (Answer Engine Optimization) playbook, Run regular SEO audits, monitor SERP performance, and prioritize page-level updates, Design and ship campaign landing pages, Run paid digital campaigns: LinkedIn, Google, programmatic, own the strategy, agencies and reporting, Own the webinar program end to end, Run co-marketing webinars and digital events, Run quarterly performance reviews
Full Job Description
An Introduction to Codal Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence. At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights. About Codal Founded in 2009 and headquartered in Chicago, Codal is an award-winning digital consultancy. We specialize in product strategy, experience design, ecommerce, platform engineering, cloud architecture, big data and AI, serving as the premium development partner for enterprise clients across life sciences, manufacturing, B2B platforms and ecommerce. Our marketing team is responsible for driving pipeline across these service lines, working closely with sales and our technology partners to generate and convert demand. We are investing meaningfully in marketing through 2026: this is a chance to join a team that is being built out, not maintained. The role We are looking for a digital marketing lead to own Codal's demand engine: the website, organic visibility, paid digital, landing pages and the webinar program. This is a hands-on senior role where you both set the strategy and execute it. You will report into the Global Head of Marketing and work closely with design, engineering, content and sales. Codal.com is yours to take from "great site" to a real conversion machine that ranks, ranks in AI engines, and feeds pipeline every week. This is a builder's role, not a maintainer' s. We expect a roadmap, an opinion, and follow-through. What you'll own Website and sit
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