DigitalMarketingLead

## Accountabilities Support, manage, and progressively take ownership of paid digital marketing campaigns across platforms such as Meta, Google, and emerging advertising channels. Develop and execute strategies designed to increase brand awareness, customer acquisition, conversion rates, and revenue growth. Lead organic social media planning and execution, creating engaging content and building a consistent digital brand presence across key platforms. Coordinate influencer and creator partnerships, managing activities from briefing and content development through performance evaluation. Build, launch, and optimize email and SMS marketing campaigns, including segmentation, automation, retention initiatives, and customer engagement programs. Analyze marketing performance across channels, translating data into actionable insights and optimization opportunities. Design and execute structured testing initiatives across creative assets, messaging, audiences, and channels to improve campaign effectiveness. Leverage AI tools and automation solutions to enhance content creation, campaign management, reporting, audience research, and workflow efficiency. Contribute to performance reporting and collaborate closely with cross-functional teams to ensure alignment between marketing activities and broader business objectives. Requirements 3 to 6 years of experience in digital marketing, growth marketing, e-commerce marketing, or a related field. Hands-on experience managing both paid digital advertising and organic social media initiatives. Strong understanding of customer acquisition, conversion optimization, marketing funnels, and performance metrics. Experience developing and executing email, SMS, lifecycle, or retention marketing campaigns. Familiarity with influencer, creator, or partnership marketing programs is considered an asset. Previous experience within direct-to-consumer, consumer goods, lifestyle, or fast-growing brand environments is preferred. Strong analytical ski