Digital
Financial Services
DigitalMarketingLead
Neural analysis suggests this role is
optimal for Lead candidates.
“Digital Marketing Lead at Digital. Skills: Digital marketing, Campaign management, Demand generation, Lead nurturing. Execute multi-channel digital marketing campaigns. Support demand generation campaigns”
Industry & Context.
Singapore-based
What They're Looking For.
Must Have
Previous experience in B2B digital marketing, Previous experience in content marketing, Previous experience in demand generation roles, Understanding of lead generation, Understanding of campaign performance metrics, Understanding of audience segmentation, Understanding of email marketing best practices, Written communication skills, Content coordination skills, Highly organised, Stakeholder management abilities, Project coordination abilities, Comfortable working independently
Nice to Have
Backgrounds in banking, Backgrounds in fintech, Backgrounds in financial services, Backgrounds in enterprise-focused media, Backgrounds in events organisations, Experience within financial media, Experience within conferences, Experience within awards, Experience within fintech, Experience within SaaS, Experience within enterprise technology, Experience within professional services, Experience supporting webinars, Experience supporting conferences, Experience supporting awards programmes, Experience supporting enterprise events
What You'll Do.
Execute multi-channel digital marketing campaigns
Support demand generation campaigns
Support audience growth campaigns
Support lead nurturing campaigns
Manage marketing automation workflows
Collaborate with commercial teams
Collaborate with editorial teams
Collaborate with research teams
Collaborate with events teams
Support webinar promotion activities
Support virtual event promotion activities
Support conference promotion activities
Assist with content marketing initiatives
Monitor campaign performance
Provide optimisation insights
Support LinkedIn paid campaigns
Support lead generation initiatives
Support digital audience engagement strategies
Coordinate campaign execution timelines
How You'll Work.
Team & Collaboration
Globally distributed teams; Commercial teams; Editorial teams; Research teams; Events teams; Regional teams
Communication Scope
Written communication; Content coordination
Process & Methodology
Project coordination
Full Job Description
Hire Digital is seeking a **Digital Marketing Lead** with experience across B2B marketing, conferences, awards, webinars, or financial media environments. Candidates with backgrounds in banking, fintech, financial services, or enterprise-focused media and events organisations will be highly preferred. This role will support multi-channel digital marketing campaigns targeting senior audiences in banking, fintech, and financial services across APAC, the Middle East, Africa, Europe, and other international markets. **Requirements** ### Responsibilities * Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives. * Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers. * Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking. * Collaborate closely with commercial, editorial, research, and events teams to support marketing initiatives across conferences, awards, subscriptions, and thought leadership campaigns. * Support webinar, virtual event, and conference promotion activities across international markets. * Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets. * Monitor campaign performance, track KPIs, and provide reporting and optimisation insights. * Support LinkedIn paid campaigns, lead generation initiatives, and digital audience engagement strategies. * Coordinate campaign execution timelines across multiple stakeholders and regional teams. ### Requirements * Previous experience in B2B digital marketing, content marketing, or demand generation roles. * Experience within financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services environments preferred. * Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/mark
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