NILO BRANDS, INC.
Beverage
DigitalMarketing&ContentSpecialist-LATAM(Remote)
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“Digital Marketing & Content Specialist - LATAM (Remote) at NILO BRANDS, INC.. Skills: Influencer marketing, Paid media management, Content planning. Identify, research, and contact influencers. Build and maintain long-term relationships with creators and influencers”
What You'll Achieve.
Support the growth of our digital presence and online sales across the US market; Expand brand awareness, engagement, and e-commerce performance; Improve engagement, reach, and conversions; Support online shop growth
Industry & Context.
Analyze content and ad performance to support marketing decisions; Identify opportunities to improve engagement, reach, and conversions
What They're Looking For.
Must Have
3+ years of experience in influencer marketing, paid media, digital marketing, or similar roles, Experience managing Meta Ads and/or TikTok Ads campaigns, Experience coordinating influencers, creators, or UGC collaborations, understanding of Instagram, TikTok, and social media trends, Ability to think creatively while also understanding performance metrics and growth strategies, Experience planning social media content calendars or campaign strategies, communication and negotiation skills, Comfortable working independently in a remote environment, Intermediate to advanced English required
Nice to Have
Experience working with US-based brands or audiences is a plus, Experience in wellness, beverage, CPG, fitness, or lifestyle brands is a plus
What You'll Do.
and contact influencers
Build and maintain long-term relationships with creators and influencers
Negotiate collaborations
Coordinate deliverables
and campaign expectations with influencers
Review influencer content before publishing
Maintain and organize an influencer database
and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads
Monitor campaign performance and adjust targeting
Track campaign metrics and identify opportunities to improve engagement
Support online shop growth through paid advertising strategies
Work closely with the Brand Designer to help organize and plan social media content
Bring creative ideas for reels
Help structure monthly content plans aligned with the brand strategy
Stay updated on TikTok
and creative direction for campaigns and videos
Provide biweekly and monthly reports with campaign and social media performance
Analyze content and ad performance to support marketing decisions
Share recommendations and growth opportunities based on data and results
How You'll Work.
Team & Collaboration
Collaborating closely with our Brand Designer to help organize and plan social media content strategies
Communication Scope
Communication skills; Negotiation skills
Full Job Description
NILO® is one of the fastest growing Beverage Brands in the US. We are looking for a creative and results-driven Influencer & Paid Media Specialist to support the growth of our digital presence and online sales across the US market. This role combines influencer marketing, paid media management, and content planning to help expand brand awareness, engagement, and e-commerce performance. The ideal candidate is highly proactive, understands social media trends, knows how to work with influencers and creators, and has experience managing Meta and TikTok Ads campaigns. This person should also feel comfortable collaborating closely with our Brand Designer to help organize and plan social media content strategies. ### ### **Responsibilities** **Influencer Marketing** * Identify, research, and contact influencers aligned with the brand across different niches and audiences * Build and maintain long-term relationships with creators and influencers * Negotiate collaborations, partnerships, barter deals, and paid campaigns * Coordinate deliverables, timelines, and campaign expectations with influencers * Review influencer content before publishing to ensure alignment with brand guidelines * Maintain and organize an influencer database with active and potential collaborators **Paid Media** * Create, launch, and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads * Monitor campaign performance and adjust targeting, creatives, and budgets when needed * Track campaign metrics and identify opportunities to improve engagement, reach, and conversions * Support online shop growth through paid advertising strategies **Content Planning & Strategy ** * Work closely with the Brand Designer to help organize and plan social media content * Bring creative ideas for reels, TikToks, campaigns, and trending content * Help structure monthly content plans aligned with the brand strategy * Stay updated on TikTok, Instagram, and digital trends relevant to the wellness/bever
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