Experian
Financial Services
DigitalMarketingAnalyst(SEO&AI)
“Digital Marketing Analyst (SEO & AI) at Experian. Skills: technical SEO, data analysis, AI-enabled automation, Python, SQL. drives organic growth through technical SEO, data analysis, and AI-enabled automation. building scalable workflows”
What You'll Achieve.
drives organic growth; improve search performance; monitor SEO performance and experimentation outcomes; Measure Return on investment of SEO projects and communicate growth; support broader digital growth and performance marketing efforts
Industry & Context.
data analysis; experimentation; AI/ML concepts
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Data Science, or a related field (or equivalent experience), 3+ years of experience in SEO, digital analytics, or related areas, including knowledge of technical SEO (crawlability, indexing, site performance), Hands-on experience with SEO and web analytics tools (e.g., Ahrefs, SEMrush, Screaming Frog, Google Analytics), Proficiency in Python and SQL for data analysis, automation, and working with large datasets, Experience in data visualization and reporting using Tableau (or similar BI tools) and Advanced Excel (can maintain complex spreadsheets), Foundation in data analysis, experimentation, and AI/ML concepts, with the ability to apply insights in marketing/SEO environments and work with CMS/analytics platforms
What You'll Do.
drives organic growth through technical SEO
and AI-enabled automation
building scalable workflows
extracting insights from large datasets
applying machine learning and programmatic approaches to improve search performance
and analyze large datasets (search console
Develop dashboards to monitor SEO performance and experimentation outcomes
Track Indicators such as organic traffic
CTR (Click-Through Rate)
Measure Return on investment of SEO projects and communicate growth
Provide applicable insights to partners through clear reporting
Develop SEO tooling using Python (e.g.
Work with APIs (Google Search Console
third-party SEO tools)
Build or integrate AI-driven tools for SEO forecasting
and content generation support
Design and implement automated SEO workflows using Python
and LLM-based tooling
How You'll Work.
Team & Collaboration
Partner with content, engineering, and marketing teams to align SEO projects, translate technical insights into business recommendations, and support broader digital growth and performance marketing efforts.
Communication Scope
communicate growth; Provide applicable insights to partners through clear reporting; translate technical insights into business recommendations
Applying for this Digital Marketing Analyst (SEO & AI) role?
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