Okta
DigitalGrowth&PersonalizationManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Digital Growth & Personalization Manager at Okta. Skills: Digital Growth, Personalization, Experimentation, Optimization, Testing Roadmap Management, Strategic Planning, Customer Research, B2B Buyer Journey Understanding, Stakeholder Leadership, Technical Fluency. Define what should be tested and personalized and why. Guide teams with optimization best practices”
What You'll Achieve.
Drive sales cycle efficiency; Improve user experience; Identify which experiences move the needle for which buyer profiles
Industry & Context.
Solve complex challenges; Dig beyond winner/loser narratives; Uncover segment-specific lift; Identify which experiences resonate with which buyer profiles; Translate findings into the next phase of strategy
What They're Looking For.
Must Have
5+ years of growth, experimentation, or optimization experience with a track record of managing testing roadmaps and building strategic plans across marketing functions, Segmentation & targeting expertise, Personalization campaign management, Customer research & synthesis, Testing platform expertise (Optimizely, VWO, experience with other testing platforms is required), Strategic stakeholder communication, Technical literacy, B2B mindset
Nice to Have
Familiarity with tools like Marketo, Demandbase, 6sense, or similar—used to inform targeting and audience strategy, Cross-organization collaborator, Advisory/council experience, Visualization & storytelling
What You'll Do.
Define what should be tested and personalized and why
Guide teams with optimization best practices
Refine test hypotheses with stakeholders
Build and manage a quarterly testing roadmap
Initiate customer research to understand friction points
and behavior patterns
Synthesize findings into actionable testing hypotheses and personas
Launch and manage tests independently
Collaborate with engineering on more complex builds
Uncover segment-specific lift
Identify which experiences resonate with which buyer profiles
Translate findings into the next phase of strategy
Frame personalization and testing wins as drivers of sales cycle efficiency and user experience
Become the trusted advisor on digital strategy and buyer behavior
Understand data layers
tracking requirements
and technical frameworks well enough to brief engineers and unlock deeper personalization triggers
How You'll Work.
Team & Collaboration
Serve as strategic advisor and thought partner to the Digital Strategy team; Collaborate with engineering on more complex builds; Strategic stakeholder communication; Cross-organization collaborator; Shaped testing strategy or roadmaps as a peer advisor; Brought into strategic meetings as a trusted expert voice
Communication Scope
Strategic stakeholder communication; Present test ideas, progress, and conclusions; Frame personalization and testing wins as drivers of sales cycle efficiency and user experience; Become the trusted advisor on digital strategy and buyer behavior; Speak the language of engineers; Present test ideas, results, and strategic recommendations to Directors and Sr. Directors; Visualization & storytelling; Building presentation decks; Building dashboards; Building visual narratives that make data compelling to leadership
Process & Methodology
Roadmap management, Quarterly testing roadmap management, Test plan ownership
Full Job Description
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Role Overview As a Digital Growth & Personalization Manager, you'll be the strategic advisor and thought partner to our Digital Strategy team—helping define what to test, why it matters, and what the results mean for our customers. You'll own the intersection of customer research, testing strategy, and stakeholder guidance, building a testing roadmap grounded in deep understanding of B2B buyer journeys. This is a hands-on strategic role where you'll launch tests yourself, present findings, and become the trusted expert voice of site optimization and personalization. Responsibilities Test and personalization strategy: Define what should be tested and personalized and why. Guide teams with optimization best practices and refine test hypotheses with stakeholders to ensure rigor. Own roadmap management: Build and manage a quarterly testing roadmap grounded in customer research and business priorities. Customer journey research: Initiate your own research to understand friction points, user segments, and behavior patterns across our B2B buyer journey. Synthesize findings into actionable testing hypotheses and personas. Hands-on test ownership: Launch and manage tests independently (copy changes, simple targeting, basic segments) while collaborating with engineering on more complex builds. Own test plans, success criteria, and validation. Insights & analysis: Dig beyond winner/loser narratives. Uncover segment-specific lift, identify which experiences resonate wi
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