Broadview FCU
DigitalExperience&UserExperience(UX)Marketer
“Digital Experience & User Experience (UX) Marketer at Broadview FCU. Skills: digital experience, UX, conversion optimization, usability research, experimentation. Contribute to and execute portions of the digital experience and UX roadmap, prioritizing enhancements based on usability findings, behavioral data, accessibility needs, and business impact.. Design and optimize end-to-end member journeys, including discovery, acquisition, digital applications, onboarding, and ongoing engagement.”
What You'll Achieve.
improving the usability, accessibility, and performance of Broadview’s digital experiences; shaping and executing the digital experience roadmap; identifying friction, optimizing member journeys, and delivering measurable improvements in engagement and conversion.
Industry & Context.
analytical skills with the ability to synthesize qualitative and quantitative insights.
What They're Looking For.
Must Have
Bachelor’s degree in User Experience Design, Human-Computer Interaction, Digital Design, Psychology, Marketing, or a related field., 5–7 years of progressive experience in digital experience, UX, conversion optimization, or related roles., working knowledge of HTML, CSS, JavaScript, and modern web technologies., Hands-on experience with design systems and component-based design frameworks (e. g. , Figma)., Demonstrated experience influencing or executing digital experience roadmap initiatives., understanding of usability principles, interaction design, and accessibility standards., Proven experience optimizing landing pages, applications, or digital flows to improve engagement and conversion., analytical skills with the ability to synthesize qualitative and quantitative insights., Excellent collaboration and communication skills with experience working across marketing, product, analytics, and technology teams.
Nice to Have
Experience in financial services, regulated industries, or complex digital environments., Familiarity with WCAG accessibility guidelines and inclusive design best practices., Experience using behavioral analytics and experimentation tools, including heatmapping, session replay, and testing platforms., Background optimizing digital application, onboarding, or self-service experiences.
What You'll Do.
Contribute to and execute portions of the digital experience and UX roadmap
prioritizing enhancements based on usability findings
Design and optimize end-to-end member journeys
and ongoing engagement.
Identify and remediate usability
and conversion friction across websites
and high-impact landing pages.
and analyze moderated and unmoderated usability testing
translating insights into actionable recommendations.
Design and evaluate A/B and multivariate tests
including hypothesis development
experience variation design
and performance measurement.
Leverage behavioral analytics (e. g.
funnel analysis) to understand member behavior and inform experience decisions.
Champion accessibility and inclusive design
ensuring digital experiences align with applicable accessibility standards and support diverse member needs.
Develop and maintain UX guidelines
and documentation to promote consistency and scalability across digital initiatives.
How You'll Work.
Team & Collaboration
Working in close partnership with marketing, digital, product, analytics, lending, and technology teams.; Collaborate with cross-functional partners to translate insights into practical, technically sound experience improvements.; Clearly communicate experience insights and recommendations to cross-functional and senior stakeholders.
Communication Scope
Excellent collaboration and communication skills with experience working across marketing, product, analytics, and technology teams.; Clearly communicate experience insights and recommendations to cross-functional and senior stakeholders.
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