TYLin
Infrastructure Consulting
DigitalExperience(UI/UX)Lead
“Digital Experience (UI/UX) Lead at TYLin. Skills: UI/UX Design, Digital Experience Governance, Design Systems, Conversion Optimization. Translate brand narratives into digital interfaces. Establish digital design standards”
What You'll Achieve.
A unified, high-performing Global Experience Design System; Seamless, intuitive digital journeys that drive higher engagement and measurable conversion rates; A clear and efficient handoff process
Industry & Context.
functional lead who creates journey-based digital blueprints; govern digital design standards; translate complex business objectives into user-centric, responsive digital blueprints; high-fidelity user journeys; visual journeys that realize specific lead-gen logic; high-quality assets within approved UX guardrails; technical vetting; optimizing for specific functional logic; prove the ROI of improved user experiences; maximize engagement
What They're Looking For.
Must Have
8+ years in UI/UX design, digital art direction, experience design governance, Expert proficiency in Figma, Adobe XD, other high-fidelity prototyping tools, Deep understanding of responsive design principles, mobile-first logic, A robust portfolio demonstrating a focus on user psychology, sophisticated visual logic, scalable design systems, A highly collaborative, standards-driven specialist mentality with the ability to lead functional design through influence
Nice to Have
Basic working knowledge of HTML/CSS, Familiarity with leveraging AI tools for design prototyping, user testing, workflow acceleration, Experience with advanced visual tools such as Maglr, Ceros, Foleon
What You'll Do.
Translate brand narratives into digital interfaces
Establish digital design standards
Advise on user-centric digital blueprints
Architect and maintain Digital Experience Design System
Ensure digital designs are responsive and accessible
Collaborate with Digital Infrastructure lead
Design user journeys and wireframes
Architect visual journeys for lead-gen
Develop Master Templates
Serve as Experience Bridge
Collaborate with Brand and Creative Studio leads
Leverage UX analytics to refine strategies
Continuously refine digital components
How You'll Work.
Team & Collaboration
Act as the primary digital translator for Brand and Creative Studio teams; Collaborate closely with the Digital Infrastructure lead; Partner with the Demand Generation Lead; Serve as the 'Experience Bridge' between Demand Generation and Digital Infrastructure; Collaborate with Brand and Creative Studio leads
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