Doppel

Cybersecurity

DigitalExperienceManager

$140–170k Bulgaria FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Digital Experience Manager at Doppel. Skills: Web experience strategy, Web product management, Growth marketing, Conversion rate optimization. Own web experiences strategy. Own web experiences creation”

What You'll Achieve.

Drive measurable business outcomes; Turn digital front door into conversion channel; Align site with company goals; Align site with growth targets

Industry & Context.

Cybersecurity
Problems you'll solve

Data-driven hypotheses; Experimentation

What They're Looking For.

Must Have

6+ years Web Product Manager experience, 6+ years Digital Experience role experience, B2B marketing or growth experience, Defining marketing websites experience, Launching marketing websites experience, Optimizing marketing websites experience, Web design principles understanding, User experience (UX) understanding, Conversion rate optimization (CRO) methodologies understanding, Web analytics proficiency, A/B testing tools proficiency, CMS platforms experience, SEO best practices knowledge, Bias for action, Take projects from concept to results ability

Nice to Have

High-growth SaaS environment experience, Good eye for design, Defining growth metrics experience, Measuring growth metrics experience

What You'll Do.

Own web experiences strategy

Own web experiences creation

Own web experiences evolution

Define roadmap for new pages

Define roadmap for refreshes

Prioritize roadmap items

Manage web properties as product

Balance marketing needs

Balance technical health

Balance strategic health

Translate product positioning

Create web-native experiences

Optimize messaging for readability

Optimize messaging for searchability

Optimize messaging for conversion

Lead creation of new pages

Communicate complex ideas

Guide users to action

Meet performance best practices

Meet accessibility best practices

Meet SEO best practices

Lead cross-functional execution

Ensure projects move efficiently

Evaluate page performance

Identify opportunities to improve clarity

Identify opportunities to improve engagement

Identify opportunities to improve conversion

Iterate on existing experiences

How You'll Work.

Team & Collaboration

Product Marketing; Design; Web Engineering

Communication Scope

Bridge marketing strategy; Bridge design aesthetics; Bridge technical feasibility

Process & Methodology

Roadmap planning

Full Job Description

About Doppel Doppel is on a mission to stop social engineering attacks before they cause harm. We protect companies and their customers from phishing, impersonation, and brand abuse across the internet, combining cutting-edge detection with rapid response to take down threats in real time. As attackers grow more sophisticated and exploit human trust at scale, our work sits at the front lines of modern cybersecurity. Joining Doppel means playing a direct role in safeguarding people, protecting brands, and shaping the future of defense against one of the fastest-growing threat vectors in the world. The Role At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates. As our Digital Experience Manager / Web Product Manager (Growth/Marketing focused) at Doppel, you will own the strategy, creation, and evolution of our highest-impact web experiences. You’ll work at the intersection of Product Marketing, Design, and Web to ensure our website clearly communicates our value and drives measurable business outcomes. This is a critical role for our growth engine, turning our digital front door into a high-performing conversion channel. What You Will Do Own and Evolve Key Web Experiences You will audit our current site and identify gaps across product, features, use cases and industry pages. You’ll define a clear roadmap for new page creation and refreshes, prioritizing based on business impact, SEO potential, and user needs. Manage the web properties as a product, balancing immediate marketing needs with long-term technical and strategic health. Partner Closely with Product Marketing (PMM) You will translate product positioning and messaging into compelling, web-native experiences. You’ll collaborate with PMM to refine narratives, ensuring they are clear, differentiated, and effective in a digital context. Act as the voice of the w

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