Doppel
Cybersecurity
DigitalExperienceManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Digital Experience Manager at Doppel. Skills: Web experience strategy, Web product management, Growth marketing, Conversion rate optimization. Own web experiences strategy. Own web experiences creation”
What You'll Achieve.
Drive measurable business outcomes; Turn digital front door into conversion channel; Align site with company goals; Align site with growth targets
Industry & Context.
Data-driven hypotheses; Experimentation
What They're Looking For.
Must Have
6+ years Web Product Manager experience, 6+ years Digital Experience role experience, B2B marketing or growth experience, Defining marketing websites experience, Launching marketing websites experience, Optimizing marketing websites experience, Web design principles understanding, User experience (UX) understanding, Conversion rate optimization (CRO) methodologies understanding, Web analytics proficiency, A/B testing tools proficiency, CMS platforms experience, SEO best practices knowledge, Bias for action, Take projects from concept to results ability
Nice to Have
High-growth SaaS environment experience, Good eye for design, Defining growth metrics experience, Measuring growth metrics experience
What You'll Do.
Own web experiences strategy
Own web experiences creation
Own web experiences evolution
Define roadmap for new pages
Define roadmap for refreshes
Prioritize roadmap items
Manage web properties as product
Balance marketing needs
Balance technical health
Balance strategic health
Translate product positioning
Create web-native experiences
Optimize messaging for readability
Optimize messaging for searchability
Optimize messaging for conversion
Lead creation of new pages
Communicate complex ideas
Guide users to action
Meet performance best practices
Meet accessibility best practices
Meet SEO best practices
Lead cross-functional execution
Ensure projects move efficiently
Evaluate page performance
Identify opportunities to improve clarity
Identify opportunities to improve engagement
Identify opportunities to improve conversion
Iterate on existing experiences
How You'll Work.
Team & Collaboration
Product Marketing; Design; Web Engineering
Communication Scope
Bridge marketing strategy; Bridge design aesthetics; Bridge technical feasibility
Process & Methodology
Roadmap planning
Full Job Description
About Doppel Doppel is on a mission to stop social engineering attacks before they cause harm. We protect companies and their customers from phishing, impersonation, and brand abuse across the internet, combining cutting-edge detection with rapid response to take down threats in real time. As attackers grow more sophisticated and exploit human trust at scale, our work sits at the front lines of modern cybersecurity. Joining Doppel means playing a direct role in safeguarding people, protecting brands, and shaping the future of defense against one of the fastest-growing threat vectors in the world. The Role At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates. As our Digital Experience Manager / Web Product Manager (Growth/Marketing focused) at Doppel, you will own the strategy, creation, and evolution of our highest-impact web experiences. You’ll work at the intersection of Product Marketing, Design, and Web to ensure our website clearly communicates our value and drives measurable business outcomes. This is a critical role for our growth engine, turning our digital front door into a high-performing conversion channel. What You Will Do Own and Evolve Key Web Experiences You will audit our current site and identify gaps across product, features, use cases and industry pages. You’ll define a clear roadmap for new page creation and refreshes, prioritizing based on business impact, SEO potential, and user needs. Manage the web properties as a product, balancing immediate marketing needs with long-term technical and strategic health. Partner Closely with Product Marketing (PMM) You will translate product positioning and messaging into compelling, web-native experiences. You’ll collaborate with PMM to refine narratives, ensuring they are clear, differentiated, and effective in a digital context. Act as the voice of the w
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