ServiceNow
Tech / AI / Software
DigitalExperienceLead
“Digital Experience Lead at ServiceNow. Skills: Product strategy, Digital experience strategy, Product launch strategy, Homepage strategy, Stakeholder management, Data-driven decision making. Own horizontal launch strategy—establish how launches appear on the site and decision criteria for prominence. Guide Product Marketing on what to showcase, how to present it, and where it belongs on the site”
What You'll Achieve.
Drive results
Industry & Context.
Dig into problems before jumping to solutions; Make strategic trade-offs based on business impact, buyer needs, and site integrity; Use analytics, research, and engagement metrics to validate and refine strategies
What They're Looking For.
Must Have
6+ years in product management, product strategy, or digital experience strategy at B2B SaaS or enterprise tech companies, Proven experience defining product strategy—the "what" and "why" that shapes direction, Experience with product launch announcements, digital broadcast events, or major digital moments, stakeholder management with ability to influence senior leaders and build alignment, Data-driven decision maker using analytics, research, and metrics to guide strategy, Experience partnering with marketing teams on GTM strategy and campaigns
Nice to Have
UX background or training with design sensibility, Track record managing complex, multi-stakeholder product launches or digital events, Experience in marketing organizations, Familiarity with modern product visualization strategies in enterprise tech
What You'll Do.
Own horizontal launch strategy—establish how launches appear on the site and decision criteria for prominence
Guide Product Marketing on what to showcase
and where it belongs on the site
Build reusable playbooks enabling consistent execution without reinventing each launch
Create frameworks that guide decisions on new content vs. refreshing existing pages
maintainable experiences
Lead strategy for key product visualizations and market-leading AI demos
Manage homepage strategy—determine what gets featured
and how messaging evolves with each launch
Partner with Product Marketing
Digital Product Managers
Copywriting and agency partners to align and execute strategies
Make strategic trade-offs based on business impact
and engagement metrics to validate and refine strategies
How You'll Work.
Team & Collaboration
Partner with Product Marketing, UX, Digital Product Managers, Engineering, Content Strategy, Copywriting and agency partners to align and execute strategies
Applying for this Digital Experience Lead role?
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