PIX11
DigitalExecutiveProducer
Neural analysis suggests this role is
optimal for Executive candidates.
“Digital Executive Producer at PIX11. Skills: Digital content, Journalism, Audience growth, Content strategy. Manage digital team. Update local website”
What You'll Achieve.
Grow engagement; Drive loyal local traffic; Grow audience; Grow page views per visitor; Grow time on site; Generate engagement; Generate repeat site visitation; Grow local audience
Industry & Context.
Technical problem solver
Schedule flexibility (nights, weekends)
What They're Looking For.
Must Have
2 years of experience in digital content and journalism, Capable of researching, interviewing, and writing original news articles, Organized, technical problem solver, Quick decision maker, Knowledge of SEO best practices, Knowledge of AP Style, Regularly meets measurements of success
Nice to Have
Understanding of Google Chartbeat experience a plus, Proficiency in MS HTML, CSS and Photoshop experience a plus
What You'll Do.
Curate high-performing content
Craft homepage layouts driven by data
Monitor all forms of media
Hunt for exclusive content
Hunt for trending content
Drive loyal local traffic
Write headlines that grow audience
Write headlines that grow engagement
Prioritize packaging content
Package content that grows page views
Package content that grows time on site
Use headline testing to guide decision making
Use metric tools to guide decision making
Use observed patterns to guide decision making
Curate interesting content
Aggregate interesting content
Package content for engagement
Promote content for engagement
Generate repeat site visitation
Evaluate website traffic trends
Make decisions on daily content needs
Make decisions on longer-term content curation
Build positive working relationships with newsroom staff
Build positive working relationships with management
Work collaboratively on enterprise content
Create opportunities to market web content on broadcast
Promote news content on social media
Distribute news content on social media
How You'll Work.
Team & Collaboration
Newsroom staff; Management; Enterprise content collaboration
Communication Scope
Communicator
Full Job Description
PIX11 is looking for a full-time Executive Producer, Digital. This role is responsible for managing the digital team, updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands. * **Responsibilities:** * Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic * Excellent at writing headlines that grow audience and engagement * Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making * Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation * Understand different ways to tell a story, particularly producing short videos and choosing great photos * Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience * Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast * Promote and distribute news content on social media * **Skill/ Experience Requirements** * 2 years of experience in digital content and journalism * Capable of researching, interviewing, and writing original news articles * Clever headline writer that gets readers to click * Strong multi-tasking abilities * Organized, technical problem solver and quick decision maker * Knowledge of SEO best practices and AP Style * Enjoys working in
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