Nexstar Media Group

DigitalExecutiveProducer

$115–175k ~AI est. Myrtle Beach, South Carolina, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Executive candidates.

The Brief

“Digital Executive Producer at Nexstar Media Group. Skills: Digital news leadership, Multiplatform content, Audience growth. Lead digital team. Build digital team”

What You'll Achieve.

Drive growth of streaming platform; Raise newsroom fluency; Drive measurable growth

What They're Looking For.

Must Have

Proven leadership in digital news, Experience managing people, Experience managing performance, Editorial judgment, Lead in breaking news, Drive audience growth, Content strategy execution, Deep understanding of SEO, Deep understanding of analytics, Deep understanding of social platforms, Experience across video formats, Experience across streaming formats, Experience across digital storytelling, Ability to influence across teams, Lead without rigid boundaries, Communicator who can set expectations, Communicator who can hold teams accountable, Comfortable in fast-paced newsroom, Comfortable in evolving newsroom

Nice to Have

Management experience preferred, 3 years of experience a plus

What You'll Do.

Set vision for digital

Set standards for digital

Set daily expectations for digital

Create accountability for metrics

Create accountability for content quality

Create accountability for editorial judgment

Identify gaps in training

Train team in analytics

Serve as voice in editorial decision-making

Ensure digital presence in story conception

Push for stronger story framing

Push for smarter story framing

Hold newsroom accountable for multiplatform execution

Partner with show EPs

Partner with assignment editors

Partner with producers

Extend life of every story

Create seamless workflows

Ensure broadcast content is optimized

Ensure broadcast content is repurposed

Drive evolution towards vertical video

Eliminate gaps where content is underutilized

Eliminate gaps where audience opportunities are missed

Work in lockstep with EP Streaming

Identify daily opportunities for live content

Identify daily opportunities for near-live content

Identify daily opportunities for on-demand content

Support promotion of WBTW+

Lead newsroom-wide approach to social

Establish clear expectations for social content creation

Establish clear expectations for social content distribution

Train newsroom staff to produce content

Guide newsroom staff to produce content

Ensure WBTW is competitive

Oversee homepage strategy

Oversee editorial prioritization

Identify content that will resonate

Use real-time analytics to guide decisions

Use long-term analytics to guide decisions

Adjust strategy using analytics

Drive measurable growth in engagement

Drive measurable growth in loyalty

Drive measurable growth in reach

Ensure consistent performance against KPIs

How You'll Work.

Team & Collaboration

Broadcast leadership; Show EPs; Assignment editors; Producers; Executive Producer Streaming

Full Job Description

Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv. **Our people make all the difference in our success.** WBTW is looking for an exceptional Digital Executive Producer, to lead the evolution of our newsroom into a fully integrated, multiplatform operation. This is not a traditional digital role. The Executive Producer will be a central editorial leader—responsible for breaking down silos between digital, broadcast, streaming, and social, and ensuring every story we produce lives across platforms in meaningful, audience-driven ways. This leader will build, coach, and elevate a high-performing digital team; help drive growth (the streaming platform); and raise the entire newsroom’s fluency in how audiences consume news today. **Core Responsibilities** * Lead & Build a high-performance Digital team * Set the vision, standards, and daily expectations for Digital performance * Create accountability around metrics, content quality, and editorial judgment * Identify gaps and actively train the team in video, social, SEO, and analytics * Serve as a key voice in daily editorial decision-making, alongside broadcast leadership * Ensure Digital is present early in story conception, not just at the end * Push for stronger, smarter story framing that works across all platforms * Hold the newsroom accountable to multiplatform execution **Integrate Digital, Broadcast, and Streaming** * Partner with show EPs, assignment editors, and producers to extend the life of every story * Create seamless workflows between linear, Digital, and stream

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