Nexstar Media Group
DigitalExecutiveProducer
Neural analysis suggests this role is
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“Digital Executive Producer at Nexstar Media Group. Skills: Digital news leadership, Multiplatform content, Audience growth. Lead digital team. Build digital team”
What You'll Achieve.
Drive growth of streaming platform; Raise newsroom fluency; Drive measurable growth
What They're Looking For.
Must Have
Proven leadership in digital news, Experience managing people, Experience managing performance, Editorial judgment, Lead in breaking news, Drive audience growth, Content strategy execution, Deep understanding of SEO, Deep understanding of analytics, Deep understanding of social platforms, Experience across video formats, Experience across streaming formats, Experience across digital storytelling, Ability to influence across teams, Lead without rigid boundaries, Communicator who can set expectations, Communicator who can hold teams accountable, Comfortable in fast-paced newsroom, Comfortable in evolving newsroom
Nice to Have
Management experience preferred, 3 years of experience a plus
What You'll Do.
Set vision for digital
Set standards for digital
Set daily expectations for digital
Create accountability for metrics
Create accountability for content quality
Create accountability for editorial judgment
Identify gaps in training
Train team in analytics
Serve as voice in editorial decision-making
Ensure digital presence in story conception
Push for stronger story framing
Push for smarter story framing
Hold newsroom accountable for multiplatform execution
Partner with show EPs
Partner with assignment editors
Partner with producers
Extend life of every story
Create seamless workflows
Ensure broadcast content is optimized
Ensure broadcast content is repurposed
Drive evolution towards vertical video
Eliminate gaps where content is underutilized
Eliminate gaps where audience opportunities are missed
Work in lockstep with EP Streaming
Identify daily opportunities for live content
Identify daily opportunities for near-live content
Identify daily opportunities for on-demand content
Support promotion of WBTW+
Lead newsroom-wide approach to social
Establish clear expectations for social content creation
Establish clear expectations for social content distribution
Train newsroom staff to produce content
Guide newsroom staff to produce content
Ensure WBTW is competitive
Oversee homepage strategy
Oversee editorial prioritization
Identify content that will resonate
Use real-time analytics to guide decisions
Use long-term analytics to guide decisions
Adjust strategy using analytics
Drive measurable growth in engagement
Drive measurable growth in loyalty
Drive measurable growth in reach
Ensure consistent performance against KPIs
How You'll Work.
Team & Collaboration
Broadcast leadership; Show EPs; Assignment editors; Producers; Executive Producer Streaming
Full Job Description
Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv. **Our people make all the difference in our success.** WBTW is looking for an exceptional Digital Executive Producer, to lead the evolution of our newsroom into a fully integrated, multiplatform operation. This is not a traditional digital role. The Executive Producer will be a central editorial leader—responsible for breaking down silos between digital, broadcast, streaming, and social, and ensuring every story we produce lives across platforms in meaningful, audience-driven ways. This leader will build, coach, and elevate a high-performing digital team; help drive growth (the streaming platform); and raise the entire newsroom’s fluency in how audiences consume news today. **Core Responsibilities** * Lead & Build a high-performance Digital team * Set the vision, standards, and daily expectations for Digital performance * Create accountability around metrics, content quality, and editorial judgment * Identify gaps and actively train the team in video, social, SEO, and analytics * Serve as a key voice in daily editorial decision-making, alongside broadcast leadership * Ensure Digital is present early in story conception, not just at the end * Push for stronger, smarter story framing that works across all platforms * Hold the newsroom accountable to multiplatform execution **Integrate Digital, Broadcast, and Streaming** * Partner with show EPs, assignment editors, and producers to extend the life of every story * Create seamless workflows between linear, Digital, and stream
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