Texas A&M University - Kingsville
DigitalEngagementCoordinator
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Digital Engagement Coordinator at Texas A&M University - Kingsville. Skills: Digital engagement, Content creation, Social media strategy. Create engaging content for social media. Support live event coverage”
Industry & Context.
Inductive reasoning; Deductive reasoning
Work outdoors, Work beyond normal hours, Work on weekends, Security sensitive
What They're Looking For.
Must Have
Bachelor's degree in marketing or communications, Three years of related experience
Nice to Have
1-3 years content creation for brand or organization
What You'll Do.
Create engaging content for social media
Support live event coverage
Recruit student content creator team
Train student content creator team
Lead student content creator team
Ensure content reflects institutional tone
Ensure content follows brand standards
Ensure content follows accessibility guidelines
Ensure content follows platform best practices
Assist in planning social media content calendars
Assist in developing social media content calendars
Assist in scheduling social media content calendars
Assist in planning e-communications
Assist in developing e-communications
Assist in scheduling e-communications
Monitor audience engagement
Track social media performance metrics
Report social media performance metrics
Maintain digital asset libraries
Serve as point of contact for inquiries
Collaborate with campus departments
Collaborate with student ambassadors
Collaborate with MARCOM team
Contribute to social media training
Contribute to digital accessibility training
How You'll Work.
Team & Collaboration
Campus departments; Student ambassadors; MARCOM team
Communication Scope
Oral communication; Written communication; Presentation skills
Process & Methodology
Project coordination
Full Job Description
**Job Title** Digital Engagement Coordinator **Agency** Texas A&M University - Kingsville **Department** Marketing & Communications **Proposed Minimum Salary** Commensurate **Job Location** Kingsville, Texas **Job Type** Staff **Job Description** # **About Texas A &M University–Kingsville** Texas A&M University–Kingsville (TAMUK), the oldest institution of higher learning in South Texas and a proud member of the Texas A&M University System, stands as the region’s premier university. TAMUK offers the widest range of academic programs and degrees in South Texas, provides exceptional learning and residential facilities, conducts impactful research, awards substantial scholarships, and has awarded more than 80,000 degrees in the institution’s 100-year history. The university is recognized for its unwavering commitment to student success, meaningful research, and deep community engagement. With a welcoming campus culture and strong regional partnerships, TAMUK offers faculty and staff a unique opportunity to make a lasting difference in the lives of students and the broader South Texas region. **Location:** The University is located in historic Kingsville, a friendly, safe city of 25,000 that is the home of the legendary King Ranch. Corpus Christi and its beaches are just 40 miles to the northeast, and the border with Mexico is 120 miles to the south at Brownsville or 119 miles to the west at Laredo. For more information, click [here](https://www.tamuk.edu/about/index.html). # **Job Description Summary** The Digital Engagement Coordinator, under general supervision, assists with the execution of marketing initiatives that enable services, events and/or products to meet business objectives. Develops and implements marketing and engaging digital content in support of recruitment and general brand awareness. # **Essential Duties and Responsibilities** _Content Creation_ * Create engaging content for social media platforms including, but not limited to, Facebook, Instagram,
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