Texas A&M University - Kingsville
DigitalEngagementCoordinator
“Digital Engagement Coordinator at Texas A&M University - Kingsville. Skills: Digital engagement, Content creation, Social media strategy. Create engaging content for social media. Support live event coverage”
Industry & Context.
Inductive reasoning; Deductive reasoning
Work outdoors, Work beyond normal hours, Work on weekends, Security sensitive
What They're Looking For.
Must Have
Bachelor's degree in marketing or communications, Three years of related experience
Nice to Have
1-3 years content creation for brand or organization
What You'll Do.
Create engaging content for social media
Support live event coverage
Recruit student content creator team
Train student content creator team
Lead student content creator team
Ensure content reflects institutional tone
Ensure content follows brand standards
Ensure content follows accessibility guidelines
Ensure content follows platform best practices
Assist in planning social media content calendars
Assist in developing social media content calendars
Assist in scheduling social media content calendars
Assist in planning e-communications
Assist in developing e-communications
Assist in scheduling e-communications
Monitor audience engagement
Track social media performance metrics
Report social media performance metrics
Maintain digital asset libraries
Serve as point of contact for inquiries
Collaborate with campus departments
Collaborate with student ambassadors
Collaborate with MARCOM team
Contribute to social media training
Contribute to digital accessibility training
How You'll Work.
Team & Collaboration
Campus departments; Student ambassadors; MARCOM team
Communication Scope
Oral communication; Written communication; Presentation skills
Process & Methodology
Project coordination
Applying for this Digital Engagement Coordinator role?
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