KeyBank
Banking
DigitalDirector
Neural analysis suggests this role is
optimal for Director candidates.
“Digital Director at KeyBank. Skills: Customer acquisition, Growth metrics, Brand strategy. Develop and execute brand strategy. Drive customer acquisition initiatives”
What You'll Achieve.
Increase customer acquisition by X%; Improve marketing ROI; Achieve growth targets
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years of experience in marketing, Experience with digital marketing channels, Experience with customer acquisition, Experience with growth metrics
Nice to Have
Experience in FinTech, Experience in a startup environment
What You'll Do.
Develop and execute brand strategy
Drive customer acquisition initiatives
Manage marketing campaigns
Analyze and report on growth metrics
Optimize marketing funnels
Collaborate with cross-functional teams
How You'll Work.
Team & Collaboration
Cross-functional teams
Process & Methodology
Agile
Full Job Description
**Location:** 4910 Tiedeman Road, Brooklyn Ohio At KeyBank we are looking for passionate team members with a desire to innovate and think digital first; your objectives will be focused on building optimal customer experiences by leveraging data and tying it back to a bigger strategic vision, enhancing processes, and improving the client experience. This is a fast moving, high-energy environment where the right individual can make a difference on the client experience. Team members will be responsible for leading a team of digital professionals and working with support partners to define and implement a comprehensive vision, strategy and roadmap. Responsible for developing goals/objectives and measuring against the business objectives while partnering to build reporting/analytics to support ongoing efforts. Develop a highly engaged team of skilled digital professionals; develop and nurture an analytical and digital fluency within the team to drive business curiosity and fact-based decisioning. **Job Responsibilities:** * Bring together diverse, cross-functional teams (including business leads, user experience, design leads, product analysts, engineers and marketers) to meet established business objectives around digital adoption, engagement and customer satisfaction. * Manage significant products and/or programs; direct the efforts of the most significant or business impacting projects/products * Develop new enhancement process improvements based on market insights, performance data and voice of the client. * Demonstrated leadership across team; act as a role model from other; coach/ develop team members * Partner and support work of product owners and other team members to build and deliver enhancements to Key Bank’s mobile and online capabilities. * Initiate and lead projects to implement enhancements and innovation while collaborating closely with marketing, technology, product partners, vendors, and internal partners to ensure effective deployment of budget in or
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