Apple Corps Ltd
music
DigitalCustomerEngagementExecutive
“Digital Customer Engagement Executive at Apple Corps Ltd. Skills: CRM, digital marketing, customer engagement, lifecycle marketing, retention marketing, customer segmentation, behavioural targeting, automated customer journeys, personalisation. Managing customer data. Delivering targeted CRM activity”
Industry & Context.
analytical skills; Ability to interpret customer behaviour, engagement signals and transactional data; Ability to build meaningful audience segments using behavioural, demographic and purchase data; Confidence producing insights that influence targeting, content strategy, retention and customer value growth; Experience analysing engagement data and converting insights into practical recommendations
What They're Looking For.
Must Have
analytical skills, Ability to interpret customer behaviour, engagement signals and transactional data, Ability to build meaningful audience segments using behavioural, demographic and purchase data, Confidence producing insights that influence targeting, content strategy, retention and customer value growth, Experience planning, building and deploying CRM campaigns, Experience across email, SMS, app push or other digital channels, Comfortable running test-and-learn approaches, including A testing and multivariate testing where relevant, Understanding of automated lifecycle journeys, including onboarding, reactivation and retention workflows, Understanding of personalisation principles and customer-level KPIs, Ability to support relevant communications across channels, Experience supporting dynamic content, data-driven recommendations and targeted customer journeys, Experience using CRM or marketing automation platforms, Understanding of tagging, tracking, data capture, segmentation and platform governance, Comfortable working with dashboards, customer data platforms and reporting tools, Experience in CRM, digital marketing, customer engagement, lifecycle marketing or retention marketing, Practical experience managing CRM campaigns from brief to build, deployment and analysis, Experience using CRM or marketing automation platforms, Demonstrable experience using customer segmentation and behavioural targeting, Experience creating or optimising automated customer journeys, such as welcome, reactivation or post-purchase campaigns, Experience analysing engagement data and converting insights into practical recommendations, Experience working in multi-channel marketing environments, including email, SMS, app, web or social, understanding of GDPR, consent capture and preference management
Nice to Have
Experience working in retail, ecommerce, music, entertainment, lifestyle, hospitality or fan engagement environments, Familiarity with customer data platforms or journey orchestration tools, Knowledge of loyalty programmes or reward-based customer models, Experience working with test-and-learn frameworks and incremental value measurement
What You'll Do.
Managing customer data
Delivering targeted CRM activity
Supporting customer retention across digital channels
updating and organising the customer database
Ensuring accurate records of purchases
behaviours and engagement history
Supporting high standards of data quality
consent management and customer record accuracy
Analysing customer behaviour to build meaningful segments
Using segmentation to enable targeted
relevant and effective CRM communication
building and executing CRM campaigns
Managing campaign content
deployment and performance reporting
Creating and optimising automated customer journeys
Optimising journeys for engagement
retention and customer experience
Supporting the development and management of loyalty schemes
membership programmes or reward-based initiatives
Encouraging repeat purchases and deepening customer connection
Identifying opportunities to improve customer lifetime value and fan engagement
Analysing CRM and campaign data to understand customer behaviour
channel effectiveness
customer lifetime value and retention opportunities
Providing clear insights and recommendations to improve targeting
customer experience and commercial performance
Using customer data to personalise communications
product recommendations and digital experiences
Supporting a right message
right moment approach to customer engagement
Helping build more meaningful and relevant fan journeys
Managing CRM and marketing automation platforms
Ensuring accurate setup
segmentation and campaign governance
Working with relevant teams to maintain platform integrity and effective customer data flows
Coordinating CRM activity across email
Supporting a unified and consistent customer journey across relevant touchpoints
Ensuring all CRM activity meets GDPR and internal data privacy standards
customer preferences and secure data handling
Ensuring customer communications are responsible
compliant and respectful
How You'll Work.
Team & Collaboration
Work closely with marketing, digital, ecommerce, retail and customer experience teams to activate cohesive customer journeys across all relevant touchpoints; Work with relevant teams to maintain platform integrity and effective customer data flows
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